Outreach Do’s & Don’ts
✅ Do’s
Do list both directors’ names if you name people involved: “Directed by Andrew Jarecki and Charlotte Kaufman.” Do use the hashtags #NoMoreAlabama when referring to the impact campaign and #TheAlabamaSolution when referring to the film. However, be mindful that campaign content is separate from the film, so don’t combine the two. Do share event photos (audience, discussion, signs of engagement) ❌ Don’ts
Don’t sell tickets or have revenue generating activities. Screenings must be free. Don’t use the phrase “HBO Presents.” Always say “An HBO Documentary Film.” Don’t post film clips or unapproved screenshots. Don’t claim any involvement with the film. Don’t alter graphics or logos shared in this toolkit or anywhere else. Don’t share insider information or claim involvement with the film, filmmaking process, or overall campaign. We don’t want to put targets on any organization, individual, or their role as we work to respond to both positive and negative reactions to the film. Flyer & Poster Templates
How to Use the Canva Templates
Once it opens, click the purple “View template” then "Open in Editor" This will create a personal copy of the design in your Canva account. Update event details (date, time, venue, host orgs, etc.). Add your organization’s logo(s) or partner logos in the designated placeholder area (currently marked “example” at the bottom). Choose from three different layout options included in the file. Please keep the one(s) you like and delete the versions you don’t need. Please do not alter official logos or campaign graphics included in the template. If you’re unable to use Canva, please let us know and we’ll provide you with specific assets you need in another format. If you prefer to use your own design, please share it with us for approval before distribution.
Trailer: You are welcome to include in your outreach.
Social Media
The following serve as examples to use when posting about your screening on social media.
Option 1 –
We’re proud to host a free community screening of The Alabama Solution, an HBO Documentary Film exposing the crisis inside Alabama’s prisons. Join us on [DATE] at [VENUE]. RSVP: [link]
#TheAlabamaSolution #NoMoreAlabama
Option 2 –
Alabama has one of the deadliest prison systems in America. The Alabama Solution reveals the truth — filmed by those inside. See it with us on [DATE] at [VENUE]. RSVP: [link]
#TheAlabamaSolution #NoMoreAlabama
Option 3 –
Stories from inside Alabama’s prisons, told by those living it. Join us for a free community screening of The Alabama Solution on [DATE] at [VENUE]. Together, we’ll watch, reflect, and act. RSVP: [link]
#TheAlabamaSolution #NoMoreAlabama