Idea Summary
Concise explanation of the idea (ideally include a rough sketch). Hint: you can add images to this doc!
Team
Hint: Type @ to mention people
Problem
What's the underlying problem our customers are trying to solve?
Goals
What should customer be able to do when this initiative is 'done?'
Measurement
Can we validate that we've enabled the user to do X?
Time & Budget
How long will this take? What resources will this take?
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