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Remote Focus Groups

Intro to Remote Focus Groups

This template lets you run focus groups with remote participants and gather all of the feedback in one place for review and follow up
Focus Groups are a great way for product managers (PMs) or marketers to see how people interact with product features, build empathy with product users and receive feedback on areas of improvement. You could use this template for internal reviews within your organisation to help people:
Develop a better understanding and feel for how customers use the product.
Understand common user problems and how using your product can alleviate them.
Look out for bugs, user improvement areas and provide feedback.
So how do these sessions work remotely?
The idea is to get together your focus group participants in a virtual meeting, start with a brief explanation about the topics/product features to review and share some focus areas to guide their exploration -after that, let them go play around with the features and record their feedback!
A typical synchronous session can be structured with instructions to participants as below:
[10 minutes] - Walkthrough of the features to be reviewed by the owner; including: high level overview, what it does and what it doesn’t do, what problem does it aim to solve..
[30 minutes] - Use the product, dive into customer problems/areas. Some things to keep in mind during your usage:
What worked well? Not so well?
Any issues/bugs?
Ease of use? Did you struggle with any areas?
Any questions on how X works? Why Y is that way?
[15 minutes] - Review findings and answer questions.
You can have iterative rounds in the above format, one for each feature/topic to be reviewed in a session.
Alternately, you could also use this doc to run this session asynchronously if you wanted to allow participants more time, with deadlines set and check-ins scheduled for intros and group reviews.
How to use the templates
Start off by populating topics to be reviewed in the along with the Owner.
You may then copy the for each product area to be reviewed. If working in teams, this can be set up for each team in advance for each product feedback session i.e. pre-populated with background information and team members info.
To re-use this template to successively capture feedback on topics scheduled for a session, you may simply toggle through topics using the selector on the page and navigate to a different slide in the google slides view (if you’re using that to anchor the discussion around information shared in session).
The recommended way to fill in feedback in this template is to start with the and work your way down - keeping the for last. Each feedback table will have an associated button to add row.
Before adding a new row, look to see what others have added -if someone else has already added something similar to what you were about to add, click on the upvote button in that row.
When you’re done adding inputs, click the “I’ve added my feedback below” button to let everyone on the doc know. When a sizeable number of inputs have come in (this will be indicated on the same button), you can take a second pass at the table entries and upvote or downvote feedback to help build consensus. Clicking on the “I’ve added my votes!” button lets everyone know you’ve reviewed their feedback.
Once everyone has added inputs, it’s time to collate findings. The votes are a good way to gauge consensus on points. Alternately, the sub-page provides a handy way to look at information entered in tables and surface recurring themes in the form of word clouds. You can use this while deciding on key findings to highlight as a group in live discussions.
For moderators
Post-session, subject matter experts can respond to feedback received as to whether it is being worked upon or not for improvement and why in . In case no further work is to be done, or improvements have been made or bug fixed, the owner can mark the input as ‘Resolved’.
The doc is set up to send automated notification emails to owners for follow up on bug fixes and improvement areas every week until the status is set to Resolved or No Work Needed, or the fix due date provided is more than a week out. Find out more here:
In case any questions were marked as ‘Respond Later’, an automated reminder has been setup to be sent to owners for follow up every week. Find out more on how this works here:
Automated Reminders can be enabled/disabled/modified in settings.
Just copy this doc to get started with using it. You can delete the sample entries from tables in , & for a clean slate. Feel free to change category labels in and to suit your needs.

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