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Packaging Playbook
This section is split into different areas according to packaging type.
Design Team and Brand Team, please see Product Info Sheet:
For link to FA (Final Art) Files, please refer to each section
PACKAGING CODES
PACKAGING CODE
WHAT IT IS
WHAT GOES WITH IT
50P
50g Stand Up Pouch
N/A
50C
50g Paper Tube with tin lid
50g gusseted pouch in copper or bronze color
100C
100g Paper Tube with tin lid
100g gusseted pouchin bronze or copper color
200C
200g paper tube, opens halfway
200g gusseted pouch in bronze or copper color + flavor sticker
GPB
Single-flap generic paper bag with liftholes
N/A
MAT50/MIS50
Limited-edition 50g tent box for Matcha and Miso flavor
50g gusseted pouch in copper or bronze color
SBX
Sampler box with magnetic flap and six (6) pcs 30g pouches inside
Base board, pouches, and pouch stickers
There are no rows in this table
50P (50g Pouch, shelved)
Existing: Stand Up Pouch + Matte Sticker with Spot UV and Gold Foil. Measurement is roughly 10cm x 15cm
Final Look- 50g Stand Up Pouch
🔗 Link to Files
200C (200g Canister)
157 GSM White Kraft Paper + Inner Tube with Soy Wax Lining inside (diameter - 8.89 cm; height - 10.16 cm); Matt Oil finish; Gold foil stamping; metal lid with cardboard, paper bottom with edge rolled; black metal lid as accessory
SBX (Sampler Box)
The sampler box contains all six (6) variants (30g) packed individually in clear, sticker-labelled pillow pouches and placed inside a flip top box with a branded post card.
SBX: in details
Final Look- SBX
MAT/MIS (Tent Box with pouch)
This limited-edition collab with Japanese store Mitsukoshi features a tent box with window and a 50g clear pouch inside. Execution and paper type is same as that of the Auro x Mitsukoshi product collab
Design Reference - Existing SKU
Matcha Box Measurements
Plastic Pouch Options
GPB (Generic Paper Bag)
Final Look- GPB
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