Hibang for Que Rica: Brand and Visual Identity

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Que Rica Brand and Visual Identity

Packaging Playbook

Progress Updates: Packaging Design 2023

This section is split into different areas according to packaging type.

Design Team and Brand Team, please see Product Info Sheet:

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Product Info Sheet - Que Rica

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For link to FA (Final Art) Files, please refer to each section

PACKAGING CODES

PACKAGING CODES

PACKAGING CODE

WHAT IT IS

WHAT GOES WITH IT

50P

50g Stand Up Pouch

N/A

50C

50g Paper Tube with tin lid

50g gusseted pouch in copper or bronze color

100C

100g Paper Tube with tin lid

100g gusseted pouchin bronze or copper color

200C

200g paper tube, opens halfway

200g gusseted pouch in bronze or copper color + flavor sticker

GPB

Single-flap generic paper bag with liftholes

N/A

MAT50/MIS50

Limited-edition 50g tent box for Matcha and Miso flavor

50g gusseted pouch in copper or bronze color

SBX

Sampler box with magnetic flap and six (6) pcs 30g pouches inside

Base board, pouches, and pouch stickers

There are no rows in this table

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50P (50g Pouch, shelved)

Existing: Stand Up Pouch + Matte Sticker with Spot UV and Gold Foil. Measurement is roughly 10cm x 15cm

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Final Look- 50g Stand Up Pouch

🔗 Link to Files

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50g Stand Up Pouch - Final Art

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50g Stand Up Pouch - Mock up

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50g Stand Up Pouch - Signed Final Art

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200C (200g Canister)

157 GSM White Kraft Paper + Inner Tube with Soy Wax Lining inside (diameter - 8.89 cm; height - 10.16 cm); Matt Oil finish; Gold foil stamping; metal lid with cardboard, paper bottom with edge rolled; black metal lid as accessory

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LINK TO DESIGN FILES

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SBX (Sampler Box)

The sampler box contains all six (6) variants (30g) packed individually in clear, sticker-labelled pillow pouches and placed inside a flip top box with a branded post card.

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SBX: in details

Final Look- SBX

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LINK TO DESIGN FILES

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MAT/MIS (Tent Box with pouch)

This limited-edition collab with Japanese store Mitsukoshi features a tent box with window and a 50g clear pouch inside. Execution and paper type is same as that of the Auro x Mitsukoshi product collab

Design Reference - Existing SKU

Matcha Box Measurements

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