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Que Rica Brand and Visual Identity
Packaging Playbook
Packaging Playbook
This section is split into different areas: 50g pouch, 200g Canister, Sampler Box, Limited Edition Window Tent Box (50g), and the Generic Paper Bag
50g Pouch (Existing SKU, for redesign)
Existing: Stand Up Pouch + Matte Sticker with Spot UV and Gold Foil. Measurement is roughly 10cm x 15cm
New 2023 Execution: Direct to Pouch (DTP) Printing on Stand-Up Pouch (SUP) translating Canister design (below) to pouch
Insert QR code to land on product page of specific variant
Move variant/flavor to front, below Pili Nuts
Product blurb at the back subject to minor copy revision
Supplier: Hallpack (China)
Links to old/reference files (do not utilize unless advised otherwise)
References/Anchor: Glossy/Matte
References/Anchor: Paper Material
Final Look- 50g Stand Up Pouch
Link to Files
200g Canister (Existing SKU)
157 GSM White Kraft Paper + Inner Tube with Soy Wax Lining inside (diameter - 8.89 cm; height - 10.16 cm); Matt Oil finish; Gold foil stamping; metal lid with cardboard, paper bottom with edge rolled; black metal lid as accessory
Sampler Box (New SKU)
The sampler box contains all six (6) variants (30g) packed individually in clear, sticker-labelled pillow pouches and placed inside a flip top box with a branded post card.
This is a new SKU subject to prototyping
Box measurement is roughly 260 mm (W) x 250mm (H) x 30mm (height); wall thickness is 5.5mm
Clear pillow pouch should be enough for 30g Pili Nuts (proposed is 68mm x 112mm)
Supplier: SZ Fortress (China)
For approval: Box Details
FOR APPROVAL: Magnetic front flap with straight baseboard + card sleeve
FOR APPROVAL: Pigeon Hole Styling
FOR APPROVAL: Pouches Style
Make 1 - APPROVED
Make 2
Each Box Includes:
Flip-top Box with print on top, bottom, and inner walls
Branded Post Card
Six (6) pcs Clear Pillow Pouches with sticker labels
Pigeonholes for pouches
Limited-edition 50g Window Tent Box with Pouch
This limited-edition collab with Japanese store Mitsukoshi features a tent box with window and a 50g clear pouch inside. Execution and paper type is same as that of the Auro x Mitsukoshi product collab
This is a new SKU subject to prototyping
Supplier: Jinnslee (Philippines)
https://pin.it/1obwgrC
https://pin.it/3Mqir6k
https://pin.it/7onaweM
Design Reference - Existing SKU
Matcha Box Measurements
Plastic Pouch Options
Option 3 - Jinnslee Resealable Stand Up Pouch - APPROVED
Option 1 - Jinnslee square-base pouch
Other Notes:
■ Nutri Facts for Matcha - please lift from Chocolate
■ Uji Matcha
Generic Paper Bag
This is a new SKU subject for prototyping
Dimensions: 25 cm (w) x 17 cm (H) x 10 cm (depth) - subject to change based on sampler box size
With print on lining
Flooring option: gold paper or printed paper
Handle: twisted rayon satin rope
Supplier: SZ Fortress (China)
MOQ: 2000-3000 pcs
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