This template was derived with love and respect from the GrokSpark article
Copy this template to use with your team
What is the product called?
What kind of product is your product (ex: A new model SaaS product billing model, etc.)
How do you want your product to be perceived by the target audience compared to the rest of the market?
Ex: [Product Name]
[Unique Position][Product Category]
Could be: Maker Billing
most cost-effective and fair documentation SaaS billing model
What is the value your target audience should expect to receive from using your product?
Ex: [Product Name][Main Value Statement]
Could be: Maker Billing helps your company reduce software costs
charging only for those Makers who create new docs, while allowing your entire company to still edit and view docs.
Now, we craft GTM messages!
Pulling from the above, what descriptions will help the target audience quickly decide that the product has the potential to help them
Messaging Pillars & Support Messages
: These can take a few forms
Pillars are values; Supporting Messages are benefits
Pillars are benefits; Supporting Messages are features or capabilities
Pillars are capabilities; Supporting Messages are features