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Pinterest’s Pyramid OKRs - BSS Leadership Tutorial
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Goals

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Add Team OKR
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10% increase in Daily Active Users (DAUs)
Ship Beta of Story Pin in Q3
🟢 Green
000
86
Pinning
Steven Hurtado
USD 100M Ad spend in LATAM
🟠 Issues
000
64
New Markets
Felix Marlin
Retention increases by 15%
Reduce tools down to 3
🟢 Green
000
54
DevOps
Steven Hurtado
NPS increases by 50%
🔴 Off Track
000
38
Shopping
Alan Chowansky
Spam < 1% of all posts
Churned messaging — key moments mapped
🟢 Green
000
91
New Markets
Adam Davis
Ship Feature X to support Y
🟢 Green
000
38
Campaigns
John Scrugham
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⁠
Add Team OKR
⁠
⁠
10% increase in Daily Active Users (DAUs)
Ship Beta of Story Pin in Q3
Users
Steven Hurtado
000
86
USD 100M Ad spend in LATAM
Revenue Growth
Felix Marlin
000
64
Retention increases by 15%
Reduce tools down to 3
Technology
Steven Hurtado
000
54
NPS increases by 50%
Users
Alan Chowansky
000
38
Spam < 1% of all posts
Churned messaging — key moments mapped
Revenue Growth
Adam Davis
000
91
Ship Feature X to support Y
Technology
John Scrugham
000
38
⁠

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