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Pinterest’s Pyramid OKRs - BSS Leadership Tutorial
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Date
OKR
Status
Notes
1
Jan 1
Set up business units in 2 countries
⚪ Not Started
2
May 24
10% increase in Daily Active Users (DAUs)
🟠 Issues
3
4
Feb 1
Set up business units in 2 countries
🔴 Off Track
Just begun and aligning key stakeholders
5
Mar 1
Set up business units in 2 countries
🟢 Green
All legal entities in the right place.
6
Apr 1
Set up business units in 2 countries
🟢 Green
7
May 1
Set up business units in 2 countries
🟢 Green
8
Jun 1
Set up business units in 2 countries
🔴 Off Track
9
Jul 1
Set up business units in 2 countries
🟢 Green
10
Aug 1
Set up business units in 2 countries
🟢 Green
11
Sep 1
Set up business units in 2 countries
🟢 Green
12
Oct 1
Set up business units in 2 countries
🟢 Green
13
Nov 1
Set up business units in 2 countries
🟢 Green
14
Dec 1
Set up business units in 2 countries
🟢 Green
15
Jan 1
New infra
🟢 Green
16
Feb 1
New infra
🟢 Green
17
Mar 1
New infra
🟢 Green
18
Apr 1
New infra
🟢 Green
19
May 1
New infra
🟢 Green
20
Jun 1
New infra
🟢 Green
21
Jul 1
New infra
🟢 Green
22
Aug 1
New infra
🟢 Green
23
Sep 1
New infra
🟢 Green
24
Oct 1
New infra
🟢 Green
25
Nov 1
New infra
🟢 Green
26
Dec 1
New infra
🟢 Green
27
Jan 1
Run X campaigns in EU
🟢 Green
28
Feb 1
Run X campaigns in EU
🟢 Green
29
Mar 1
Run X campaigns in EU
🟢 Green
30
Apr 1
Run X campaigns in EU
🟢 Green
31
May 1
Run X campaigns in EU
🟢 Green
32
Jun 1
Run X campaigns in EU
🟢 Green
33
Jul 1
Run X campaigns in EU
🟢 Green
34
Aug 1
Run X campaigns in EU
🟢 Green
35
Sep 1
Run X campaigns in EU
🟢 Green
36
Oct 1
Run X campaigns in EU
🟢 Green
37
Nov 1
Run X campaigns in EU
🟢 Green
38
Dec 1
Run X campaigns in EU
🟢 Green
39
Jan 1
Run Y ads in LATAM
🟢 Green
40
Feb 1
Run Y ads in LATAM
🟢 Green
41
Mar 1
Run Y ads in LATAM
🟢 Green
42
Apr 1
Run Y ads in LATAM
🟢 Green
43
May 1
Run Y ads in LATAM
🟢 Green
44
Jun 1
Run Y ads in LATAM
🟢 Green
45
Jul 1
Run Y ads in LATAM
🟢 Green
46
Aug 1
Run Y ads in LATAM
🟢 Green
47
Sep 1
Run Y ads in LATAM
🟢 Green
48
Oct 1
Run Y ads in LATAM
🟢 Green
49
Nov 1
Run Y ads in LATAM
🟢 Green
50
Dec 1
Run Y ads in LATAM
🟢 Green
51
Jan 1
0 complaints about productivity
⚪ Not Started
52
Feb 1
0 complaints about productivity
🟢 Green
53
Mar 1
0 complaints about productivity
🟢 Green
54
Apr 1
0 complaints about productivity
🟢 Green
55
May 1
0 complaints about productivity
🟢 Green
56
Jun 1
0 complaints about productivity
🟢 Green
57
Jul 1
0 complaints about productivity
🟢 Green
58
Aug 1
0 complaints about productivity
🟢 Green
59
Sep 1
0 complaints about productivity
🟢 Green
60
Oct 1
0 complaints about productivity
🟢 Green
61
Nov 1
0 complaints about productivity
🟢 Green
62
Dec 1
0 complaints about productivity
🟢 Green
63
Jan 1
Localization for hosting
🟢 Green
64
Feb 1
Localization for hosting
🟢 Green
65
Mar 1
Localization for hosting
🟢 Green
66
Apr 1
Localization for hosting
🟢 Green
67
May 1
Localization for hosting
🟢 Green
68
Jun 1
Localization for hosting
🟢 Green
69
Jul 1
Localization for hosting
🟢 Green
70
Aug 1
Localization for hosting
🟢 Green
71
Sep 1
Localization for hosting
🟢 Green
72
Oct 1
Localization for hosting
🟢 Green
73
Nov 1
Localization for hosting
🟢 Green
74
Dec 1
Localization for hosting
🟢 Green
75
Jan 1
Sign up 10 new advertisers
🟢 Green
76
Feb 1
Sign up 10 new advertisers
🟢 Green
77
Mar 1
Sign up 10 new advertisers
🟢 Green
78
Apr 1
Sign up 10 new advertisers
🟢 Green
79
May 1
Sign up 10 new advertisers
🟢 Green
80
Jun 1
Sign up 10 new advertisers
🟢 Green
81
Jul 1
Sign up 10 new advertisers
🟢 Green
82
Aug 1
Sign up 10 new advertisers
🟢 Green
83
Sep 1
Sign up 10 new advertisers
🟢 Green
84
Oct 1
Sign up 10 new advertisers
🟢 Green
85
Nov 1
Sign up 10 new advertisers
🟢 Green
86
Dec 1
Sign up 10 new advertisers
🟢 Green
87
Jan 1
NPS increases by 50%
🟢 Green
88
Feb 1
NPS increases by 50%
🟠 Issues
89
Mar 1
NPS increases by 50%
🟢 Green
90
Apr 1
NPS increases by 50%
🟢 Green
91
May 1
NPS increases by 50%
🟢 Green
92
Jun 1
NPS increases by 50%
🟢 Green
93
Jul 1
NPS increases by 50%
🟢 Green
94
Aug 1
NPS increases by 50%
🟢 Green
95
Sep 1
NPS increases by 50%
🟢 Green
96
Oct 1
NPS increases by 50%
🟢 Green
97
Nov 1
NPS increases by 50%
🟢 Green
98
Dec 1
NPS increases by 50%
🔴 Off Track
99
Jan 1
Reduce tools down to 3
🟢 Green
Still in the research phase
100
Feb 1
Reduce tools down to 3
🟢 Green
101
Mar 1
Reduce tools down to 3
🟢 Green
102
Apr 1
Reduce tools down to 3
🟢 Green
103
May 1
Reduce tools down to 3
🟢 Green
104
Jun 1
Reduce tools down to 3
105
Jul 1
Reduce tools down to 3
106
Aug 1
Reduce tools down to 3
107
Sep 1
Reduce tools down to 3
108
Oct 1
Reduce tools down to 3
109
Nov 1
Reduce tools down to 3
110
Dec 1
Reduce tools down to 3
111
Jan 1
Revenue increase 25% from last quarter
🟠 Issues
112
Feb 1
Revenue increase 25% from last quarter
🟢 Green
113
Mar 1
Revenue increase 25% from last quarter
🟢 Green
114
Apr 1
Revenue increase 25% from last quarter
🟢 Green
115
May 1
Revenue increase 25% from last quarter
🟢 Green
116
Jun 1
Revenue increase 25% from last quarter
🟢 Green
117
Jul 1
Revenue increase 25% from last quarter
🟢 Green
118
Aug 1
Revenue increase 25% from last quarter
🟢 Green
119
Sep 1
Revenue increase 25% from last quarter
🟠 Issues
120
Oct 1
Revenue increase 25% from last quarter
🟠 Issues
121
Nov 1
Revenue increase 25% from last quarter
🟢 Green
122
Dec 1
Revenue increase 25% from last quarter
🟢 Green
123
Jan 1
USD 100M Ad spend in LATAM
🟠 Issues
124
Feb 1
USD 100M Ad spend in LATAM
🟠 Issues
125
Mar 1
USD 100M Ad spend in LATAM
🟠 Issues
126
Apr 1
USD 100M Ad spend in LATAM
🟠 Issues
127
May 1
USD 100M Ad spend in LATAM
🟠 Issues
128
Jun 1
USD 100M Ad spend in LATAM
🟠 Issues
129
Jul 1
USD 100M Ad spend in LATAM
🟠 Issues
130
Aug 1
USD 100M Ad spend in LATAM
🟠 Issues
131
Sep 1
USD 100M Ad spend in LATAM
🟠 Issues
132
Oct 1
USD 100M Ad spend in LATAM
🟢 Green
133
Nov 1
USD 100M Ad spend in LATAM
🟢 Green
134
Dec 1
USD 100M Ad spend in LATAM
🟠 Issues
135
Jan 1
Increase campaign reach by 20%
🟢 Green
136
Feb 1
Increase campaign reach by 20%
🟢 Green
137
Mar 1
Increase campaign reach by 20%
🟢 Green
138
Apr 1
Increase campaign reach by 20%
🟢 Green
139
May 1
Increase campaign reach by 20%
🟢 Green
140
Jun 1
Increase campaign reach by 20%
🟢 Green
141
Jul 1
Increase campaign reach by 20%
🟢 Green
142
Aug 1
Increase campaign reach by 20%
🟢 Green
143
Sep 1
Increase campaign reach by 20%
🟢 Green
144
Oct 1
Increase campaign reach by 20%
🟢 Green
145
Nov 1
Increase campaign reach by 20%
🟢 Green
146
Dec 1
Increase campaign reach by 20%
🟢 Green
147
Jan 1
Have writeup complete
🟢 Green
Doing well
148
Feb 1
Have writeup complete
🔴 Off Track
This is why
149
Mar 1
Have writeup complete
🟠 Issues
150
Apr 1
Have writeup complete
🔴 Off Track
151
May 1
Have writeup complete
🔴 Off Track
152
Jun 1
Have writeup complete
🔴 Off Track
153
Jul 1
Have writeup complete
🔴 Off Track
154
Aug 1
Have writeup complete
🔴 Off Track
155
Sep 1
Have writeup complete
🔴 Off Track
156
Oct 1
Have writeup complete
🔴 Off Track
157
Nov 1
Have writeup complete
🔴 Off Track
158
Dec 1
Have writeup complete
🔴 Off Track
159
Jan 1
This is a new key result
🟠 Issues
160
Feb 1
This is a new key result
🟠 Issues
161
Mar 1
This is a new key result
🟠 Issues
162
Apr 1
This is a new key result
🟠 Issues
163
May 1
This is a new key result
🟠 Issues
164
Jun 1
This is a new key result
🟠 Issues
165
Jul 1
This is a new key result
🟠 Issues
166
Aug 1
This is a new key result
🟠 Issues
167
Sep 1
This is a new key result
🟠 Issues
168
Oct 1
This is a new key result
🟠 Issues
169
Nov 1
This is a new key result
🟠 Issues
170
Dec 1
This is a new key result
🟠 Issues
171
Jan 1
Ship Beta of Story Pin in Q3
⚪ Not Started
On hold for this month.
172
Feb 1
Ship Beta of Story Pin in Q3
🟢 Green
UX mocks complete and research wrapped up.
173
Mar 1
Ship Beta of Story Pin in Q3
🟠 Issues
Prototyping hitting a few constraints, may need to reconsider design .
174
Apr 1
Ship Beta of Story Pin in Q3
🟢 Green
Tracking well, smooth 🚢
175
May 1
Ship Beta of Story Pin in Q3
🟢 Green
Final code reviews in eng, then we’re ready to ship.
176
Jun 1
Ship Beta of Story Pin in Q3
A/B testing shipped and live for 5% of users.
177
Jul 1
Ship Beta of Story Pin in Q3
178
Aug 1
Ship Beta of Story Pin in Q3
179
Sep 1
Ship Beta of Story Pin in Q3
180
Oct 1
Ship Beta of Story Pin in Q3
181
Nov 1
Ship Beta of Story Pin in Q3
182
Dec 1
Ship Beta of Story Pin in Q3
183
Jan 1
Churned messaging — key moments mapped
⚪ Not Started
184
Feb 1
Churned messaging — key moments mapped
🟢 Green
185
Mar 1
Churned messaging — key moments mapped
🟢 Green
186
Apr 1
Churned messaging — key moments mapped
🟢 Green
187
May 1
Churned messaging — key moments mapped
🟢 Green
188
Jun 1
Churned messaging — key moments mapped
🟢 Green
189
Jul 1
Churned messaging — key moments mapped
🟢 Green
190
Aug 1
Churned messaging — key moments mapped
🟢 Green
191
Sep 1
Churned messaging — key moments mapped
🟢 Green
192
Oct 1
Churned messaging — key moments mapped
🟢 Green
193
Nov 1
Churned messaging — key moments mapped
🟢 Green
194
Dec 1
Churned messaging — key moments mapped
🟢 Green
195
Jan 1
5 new markets entered
🟢 Green
196
Feb 1
5 new markets entered
🟢 Green
197
Mar 1
5 new markets entered
🟢 Green
198
Apr 1
5 new markets entered
🟢 Green
199
May 1
5 new markets entered
🟢 Green
200
Jun 1
5 new markets entered
🟢 Green
201
Jul 1
5 new markets entered
🟢 Green
202
Aug 1
5 new markets entered
🟢 Green
203
Sep 1
5 new markets entered
🟢 Green
204
Oct 1
5 new markets entered
🟢 Green
205
Nov 1
5 new markets entered
🟢 Green
206
Dec 1
5 new markets entered
🟢 Green
207
Jan 1
10% increase in Daily Active Users (DAUs)
🟢 Green
It’s going well
208
Feb 1
🟠 Issues
209
Mar 1
🟠 Issues
210
Apr 1
🟠 Issues
211
May 1
🟠 Issues
212
Jun 1
🟠 Issues
213
Jul 1
🟠 Issues
214
Aug 1
🟠 Issues
215
Sep 1
🟠 Issues
216
Oct 1
🟢 Green
217
Nov 1
🟢 Green
218
Dec 1
🟢 Green
219
Jan 1
Retention increases by 15%
🔴 Off Track
220
Feb 1
Retention increases by 15%
🔴 Off Track
221
Mar 1
Retention increases by 15%
🔴 Off Track
222
Apr 1
Retention increases by 15%
🔴 Off Track
223
May 1
Retention increases by 15%
🔴 Off Track
224
Jun 1
Retention increases by 15%
🔴 Off Track
225
Jul 1
Retention increases by 15%
🟠 Issues
226
Aug 1
Retention increases by 15%
🟢 Green
227
Sep 1
Retention increases by 15%
228
Oct 1
Retention increases by 15%
229
Nov 1
Retention increases by 15%
230
Dec 1
Retention increases by 15%
231
Jan 1
Spam < 1% of all posts
🟢 Green
232
Feb 1
Spam < 1% of all posts
🟢 Green
233
Mar 1
Spam < 1% of all posts
🟢 Green
234
Apr 1
Spam < 1% of all posts
🟢 Green
235
May 1
Spam < 1% of all posts
🟢 Green
236
Jun 1
Spam < 1% of all posts
🟢 Green
237
Jul 1
Spam < 1% of all posts
🟢 Green
238
Aug 1
Spam < 1% of all posts
🟢 Green
239
Sep 1
Spam < 1% of all posts
🟢 Green
240
Oct 1
Spam < 1% of all posts
🟢 Green
241
Nov 1
Spam < 1% of all posts
🔴 Off Track
242
Dec 1
Spam < 1% of all posts
🔴 Off Track
243
Jan 1
99.99% Uptime
🟢 Green
244
Feb 1
99.99% Uptime
🔴 Off Track
245
Mar 1
99.99% Uptime
🔴 Off Track
246
Apr 1
99.99% Uptime
🔴 Off Track
247
May 1
99.99% Uptime
🔴 Off Track
248
Jun 1
99.99% Uptime
🟢 Green
249
Jul 1
99.99% Uptime
🟢 Green
250
Aug 1
99.99% Uptime
🟢 Green
251
Sep 1
99.99% Uptime
🟢 Green
252
Oct 1
99.99% Uptime
🟢 Green
253
Nov 1
99.99% Uptime
🟢 Green
254
Dec 1
99.99% Uptime
🟢 Green
255
Jan 1
Sign up 10 new advertisers
🟠 Issues
256
Feb 1
Sign up 10 new advertisers
🟢 Green
257
Mar 1
Sign up 10 new advertisers
🟢 Green
258
Apr 1
Sign up 10 new advertisers
🟢 Green
259
May 1
Sign up 10 new advertisers
🟢 Green
260
Jun 1
Sign up 10 new advertisers
🟢 Green
261
Jul 1
Sign up 10 new advertisers
🟢 Green
262
Aug 1
Sign up 10 new advertisers
🟢 Green
263
Sep 1
Sign up 10 new advertisers
🟢 Green
264
Oct 1
Sign up 10 new advertisers
🟢 Green
265
Nov 1
Sign up 10 new advertisers
🟢 Green
266
Dec 1
Sign up 10 new advertisers
🟢 Green
267
Jan 1
Testing for slack automation
268
Feb 1
Testing for slack automation
269
Mar 1
Testing for slack automation
270
Apr 1
Testing for slack automation
271
May 1
Testing for slack automation
272
Jun 1
Testing for slack automation
273
Jul 1
Testing for slack automation
274
Aug 1
Testing for slack automation
🟠 Issues
275
Sep 1
Testing for slack automation
276
Oct 1
Testing for slack automation
277
Nov 1
Testing for slack automation
278
Dec 1
Testing for slack automation
279
Jan 1
Testing for slack automation
280
Feb 1
Testing for slack automation
281
Mar 1
Testing for slack automation
282
Apr 1
Testing for slack automation
283
May 1
Testing for slack automation
284
Jun 1
Testing for slack automation
285
Jan 1
Ship Feature X to support Y
🟢 Green
286
Feb 1
Ship Feature X to support Y
287
Mar 1
Ship Feature X to support Y
288
Apr 1
Ship Feature X to support Y
289
May 1
Ship Feature X to support Y
290
Jun 1
Ship Feature X to support Y
291
Jul 1
Ship Feature X to support Y
292
Aug 1
Ship Feature X to support Y
293
Sep 1
Ship Feature X to support Y
294
Oct 1
Ship Feature X to support Y
295
Nov 1
Ship Feature X to support Y
296
Dec 1
Ship Feature X to support Y
297
Jan 1
Ship Feature X to support Y
298
Feb 1
Ship Feature X to support Y
299
Mar 1
Ship Feature X to support Y
300
Apr 1
Ship Feature X to support Y
301
May 1
Ship Feature X to support Y
302
Jun 1
Ship Feature X to support Y
303
May 24
304
May 24
10% increase in Daily Active Users (DAUs)
305
Jun 6
500M Spend in LATAM region
🟢 Green
Everything’s on track
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