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Pinterest’s Pyramid OKRs - BSS Leadership Tutorial
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All OKRs
17
Key Result
Parent OKR
Objective
Pillar
Team
Level
Add Status Update
Owner
Baseline measure
Success measure
Monthly Status Updates
Status
Pin to 'My Goals'
Progress
Slack reminder to DRI day before monthly status update is due
1
10% increase in Daily Active Users (DAUs)
​
User adoption and loyalty
Revenue Growth
​
Pillar
​
Mary Jones
3% XYZ
4% XYZ
🟠 Issues
🟢 Green
#r421
🟠 Issues
+2
000
0
Send Slack
2
Spam < 1% of all posts
​
Increase quality
Technology
​
Pillar
​
John Scrugham
3%
1%
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🔴 Off Track
🔴 Off Track
🔴 Off Track
+3
000
40
Send Slack
3
Retention increases by 15%
​
User adoption and loyalty
Users
​
Pillar
​
John Scrugham
40%
50%
🔴 Off Track
🔴 Off Track
🔴 Off Track
🔴 Off Track
🔴 Off Track
🔴 Off Track
🟠 Issues
🟢 Green
#r264
#r265
#r266
#r267
🟢 Green
000
90
Send Slack
4
Ship Beta of Story Pin in Q3
10% increase in Daily Active Users (DAUs)
Objective Name
Users
Pinning
Team
​
Steven Hurtado
10% complete
100% complete
⚪ Not Started
🟢 Green
🟠 Issues
🟢 Green
🟢 Green
#r213
#r214
#r215
#r216
#r217
#r218
#r219
🟢 Green
000
86
Send Slack
5
USD 100M Ad spend in LATAM
10% increase in Daily Active Users (DAUs)
Objective Name
Revenue Growth
New Markets
Team
​
Felix Marlin
25M
100M
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟠 Issues
🟢 Green
🟢 Green
🟠 Issues
🟠 Issues
000
64
Send Slack
6
Reduce tools down to 3
Retention increases by 15%
Objective Name
Technology
DevOps
Team
​
Steven Hurtado
5
3
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
#r141
#r142
#r143
#r144
#r145
#r146
#r147
🟢 Green
000
54
Send Slack
7
Churned messaging — key moments mapped
Spam < 1% of all posts
Objective Name
Revenue Growth
New Markets
Team
​
Adam Davis
0
3
⚪ Not Started
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
000
91
Send Slack
8
Ship Feature X to support Y
Spam < 1% of all posts
Objective Name
Technology
Campaigns
Team
​
John Scrugham
1M
2M
🟢 Green
#r401
#r402
#r403
#r404
#r405
#r406
#r407
#r408
#r409
#r410
#r411
#r412
#r413
#r414
#r415
#r416
#r417
🟢 Green
000
38
Send Slack
9
NPS increases by 50%
Retention increases by 15%
Objective Name
Users
Shopping
Team
​
Alan Chowansky
25
75
🟢 Green
🟠 Issues
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🔴 Off Track
🔴 Off Track
000
38
Send Slack
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