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Pinterest’s Pyramid OKRs - BSS Leadership Tutorial
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OKRs

Pillar OKRs
17
Search
Objective
Key Result
Status
Progress %
Pillar
Owner
Pin to 'My Goals'
User adoption and loyalty
10% increase in Daily Active Users (DAUs)
🟠 Issues
000
75
Revenue Growth
MJ
Mary Jones
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SH
NG
MM
+2
Retention increases by 15%
🟢 Green
000
46
Users
JS
John Scrugham
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JS
AD
AC
BD
Increase quality
Spam < 1% of all posts
🔴 Off Track
000
65
Technology
JS
John Scrugham
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MJ
MM
LT
+3

Team OKRs
17
Search
Parent OKR
Key Result
Status
Progress
Team
Owner
Pin to 'My Goals'
10% increase in Daily Active Users (DAUs)
Ship Beta of Story Pin in Q3
🟢 Green
000
86
Pinning
SH
Steven Hurtado
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SH
JS
USD 100M Ad spend in LATAM
🟠 Issues
000
64
New Markets
FM
Felix Marlin
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AD
LT
Retention increases by 15%
Reduce tools down to 3
🟢 Green
000
54
DevOps
SH
Steven Hurtado
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SH
NPS increases by 50%
🔴 Off Track
000
38
Shopping
AC
Alan Chowansky
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AD
LT
Spam < 1% of all posts
Churned messaging — key moments mapped
🟢 Green
000
91
New Markets
AD
Adam Davis
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Ship Feature X to support Y
🟢 Green
000
38
Campaigns
JS
John Scrugham
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