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Pinterest’s Pyramid OKRs - BSS Leadership Tutorial
OKRs
Base Tables
Goals
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OKRs
Pillar OKRs
Pillar OKRs
17
Objective
Objective
Key Result
Key Result
Status
Status
Progress %
Progress %
Pillar
Pillar
Owner
Owner
Pin to 'My Goals'
Pin to 'My Goals'
Objective
Objective
Key Result
Key Result
Status
Status
Progress %
Progress %
Pillar
Pillar
Owner
Owner
Pin to 'My Goals'
Pin to 'My Goals'
User adoption and loyalty
10% increase in Daily Active Users (DAUs)
🟠 Issues
000
75
Revenue Growth
+2
Retention increases by 15%
🟢 Green
000
46
Users
Increase quality
Spam < 1% of all posts
🔴 Off Track
000
65
Technology
+3
Team OKRs
Team OKRs
17
Parent OKR
Parent OKR
Key Result
Key Result
Status
Status
Progress
Progress
Team
Team
Owner
Owner
Pin to 'My Goals'
Pin to 'My Goals'
Parent OKR
Parent OKR
Key Result
Key Result
Status
Status
Progress
Progress
Team
Team
Owner
Owner
Pin to 'My Goals'
Pin to 'My Goals'
10% increase in Daily Active Users (DAUs)
Ship Beta of Story Pin in Q3
🟢 Green
000
86
Pinning
USD 100M Ad spend in LATAM
🟠 Issues
000
64
New Markets
Retention increases by 15%
Reduce tools down to 3
🟢 Green
000
54
DevOps
NPS increases by 50%
🔴 Off Track
000
38
Shopping
Spam < 1% of all posts
Churned messaging — key moments mapped
🟢 Green
000
91
New Markets
Ship Feature X to support Y
🟢 Green
000
38
Campaigns
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