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Zell Education Brand Guidelines_2
Zell Education Brand Guidelines
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Tone of Voice

Tone of Communication:

Inspirational and Motivating: Zell Education should adopt an inspirational and motivating tone in all interactions, encouraging students to pursue their goals and empowering them with the belief that they can achieve success.
Casual and Engaging on Social Media: On digital platforms, Zell should present itself as a friendly guide, using a more casual and approachable tone to engage with students. This will foster a sense of community and accessibility.
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Differentiation in Communication:

For Students: The tone should be friendly, credible, and approachable, ensuring students feel supported, inspired, and motivated to succeed.
For Corporate Partners: When engaging with corporate partners, Zell should emphasize being professional, trustworthy, and industry-leading, reflecting authority and reliability in the field.
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