Skip to content
Sterling Arcus's Strategy_Public
Business Plan
Share
Explore

Operations Plan

Business Location(s)

Primary Base of Operations: Mumbai
Why Mumbai? A strategic commercial and creative hub offering access to:
Diverse MSME clientele across sectors (textiles, fintech, e-commerce, healthcare).
Talent pool in branding, design, and digital services.
Faster networking with service vendors, agencies, and potential partners.
Satellite Presence (Planned):
Tier 2 Cities: Pune, Surat, Nagpur — as fulfillment/activation centers.
Virtual Office Setup: Hybrid with part of the team operating remotely via cloud-based systems.
⁠

Daily Operations Workflow

Core Departments & Daily Responsibilities
Department
Daily Tasks
Client Success
Follow-up with active leads, schedule consultations, send reports/updates.
Project Management
Monitor tasks on Trello/ClickUp, update timelines, daily stand-ups.
Design & Content
Execution of ongoing branding, UI/UX, content, or campaign tasks.
Sales & Outreach
New lead identification, outbound messages, partnership development.
Marketing & Strategy
Plan & publish posts, analyze traffic, prepare performance reports.
Admin/Finance
Track invoices, renewals, vendor payments, payroll, document backups.
There are no rows in this table
⁠
Time Blocks:
10:00 AM – 11:00 AM: Team syncs & updates
11:00 AM – 5:00 PM: Execution block (client & internal work)
5:00 PM – 6:00 PM: Review, reports, and pre-planning next day
⁠
Key Operational Tools/Software
⁠
⁠

Inventory Management (If Applicable)

Although Sterling Arcus is service-based, certain items still need inventory-style management:
Digital Assets Inventory:
Logos, templates, reusable frameworks (stored in Notion or Drive)
Access keys/licenses to software tools
Design collaterals repository
Marketing & Event Collateral:
Visiting cards, brochures, banners (tracked via Google Sheets or ClickUp asset tracker)
QR code flyers for on-ground events
Branded gifts (e.g., notebooks, stickers for bootcamps or partnerships)
Hardware/Office Assets (if scaled):
Company laptops, Wi-Fi routers, furniture (maintained with Airtable logs)
⁠

Order Fulfillment Strategy

Consulting Orders (e.g., BlueprintArc, IdentityArc)
TAT set during onboarding (e.g., 3-4 weeks depending on scope)
Each stage has an approval milestone
Week 1: Discovery + Audit
Week 2: Strategy Framework
Week 3: Branding/Content/Delivery
​Digital Deliverables (e.g., website, content, design)
Use client dashboards (Notion Client Hub) for:
Timelines, asset deliveries, approvals
File upload/download
Feedback loop
​Live Events / Bootcamps
Use Luma/Zoom for registrations
Deliver digital certificates, PDFs, and brand handbooks post-event
Create WhatsApp groups for follow-ups and post-bootcamp conversions
⁠
Supplier / Vendor Relationships
⁠
Role in Operations Build an approved Vendor Roster in Notion with: * SLA expectations * Contact details * Past projects/reliability scores

⁠

Logistics & Delivery Plan

Even for a service-based firm, delivery consistency is crucial.
Digital Deliverables:
Sent via shared Notion portals or GDrive links
Use cloud backup (Google Workspace/Dropbox) for redundancy
All deliverables versioned and named consistently
Physical Deliverables (if required for event kits):
Partner with a local Mumbai-based courier/logistics provider
Ship collaterals, kits, or gifts with tracking info
Maintain “shipping dashboard” for tracking status
Workshops & BTL Events:
Portable branding kits stored locally
Partner with vendors for same-day logistics (e.g., Delhivery, Dunzo for same-city deliveries)
⁠

Quality Control Measures

Internal QC Checklist for Each Service Suite:
Branding: Brand consistency, color usage, typography, tone check
Content: Proofreading, keyword alignment, factual accuracy
Websites: Responsive check, load time, cross-browser testing
Strategy Docs: Verified stats, logical flow, client expectation match
Pre-Delivery Review Process:
Peer Review System: Another team member reviews output before client sharing
Client Preview Window: Share pre-final version and gather feedback
Feedback Loop:
Post-delivery form: “How likely are you to recommend us?”
Collect testimonials, referrals, and upgrade suggestions
Knowledge Bank & Reusable Assets:
Continually update templates, frameworks, and design systems based on past successes and failures
⁠


Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.