Business Location(s)
Primary Base of Operations: Mumbai Why Mumbai? A strategic commercial and creative hub offering access to: Diverse MSME clientele across sectors (textiles, fintech, e-commerce, healthcare). Talent pool in branding, design, and digital services. Faster networking with service vendors, agencies, and potential partners. Satellite Presence (Planned): Tier 2 Cities: Pune, Surat, Nagpur — as fulfillment/activation centers. Virtual Office Setup: Hybrid with part of the team operating remotely via cloud-based systems. Daily Operations Workflow
Core Departments & Daily Responsibilities
Time Blocks:
10:00 AM – 11:00 AM: Team syncs & updates 11:00 AM – 5:00 PM: Execution block (client & internal work) 5:00 PM – 6:00 PM: Review, reports, and pre-planning next day Key Operational Tools/Software
Inventory Management (If Applicable)
Although Sterling Arcus is service-based, certain items still need inventory-style management:
Digital Assets Inventory: Logos, templates, reusable frameworks (stored in Notion or Drive) Access keys/licenses to software tools Design collaterals repository Marketing & Event Collateral: Visiting cards, brochures, banners (tracked via Google Sheets or ClickUp asset tracker) QR code flyers for on-ground events Branded gifts (e.g., notebooks, stickers for bootcamps or partnerships) Hardware/Office Assets (if scaled): Company laptops, Wi-Fi routers, furniture (maintained with Airtable logs) Order Fulfillment Strategy
Consulting Orders (e.g., BlueprintArc, IdentityArc)
TAT set during onboarding (e.g., 3-4 weeks depending on scope) Each stage has an approval milestone Week 1: Discovery + Audit Week 2: Strategy Framework Week 3: Branding/Content/Delivery
Digital Deliverables (e.g., website, content, design)
Use client dashboards (Notion Client Hub) for: Timelines, asset deliveries, approvals
Live Events / Bootcamps
Use Luma/Zoom for registrations Deliver digital certificates, PDFs, and brand handbooks post-event Create WhatsApp groups for follow-ups and post-bootcamp conversions Supplier / Vendor Relationships
Role in Operations
Build an approved Vendor Roster in Notion with:
* SLA expectations
* Contact details
* Past projects/reliability scores
Logistics & Delivery Plan
Even for a service-based firm, delivery consistency is crucial.
Sent via shared Notion portals or GDrive links Use cloud backup (Google Workspace/Dropbox) for redundancy All deliverables versioned and named consistently Physical Deliverables (if required for event kits): Partner with a local Mumbai-based courier/logistics provider Ship collaterals, kits, or gifts with tracking info Maintain “shipping dashboard” for tracking status Portable branding kits stored locally Partner with vendors for same-day logistics (e.g., Delhivery, Dunzo for same-city deliveries) Quality Control Measures
Internal QC Checklist for Each Service Suite: Branding: Brand consistency, color usage, typography, tone check Content: Proofreading, keyword alignment, factual accuracy Websites: Responsive check, load time, cross-browser testing Strategy Docs: Verified stats, logical flow, client expectation match Pre-Delivery Review Process: Peer Review System: Another team member reviews output before client sharing Client Preview Window: Share pre-final version and gather feedback Post-delivery form: “How likely are you to recommend us?” Collect testimonials, referrals, and upgrade suggestions Knowledge Bank & Reusable Assets: Continually update templates, frameworks, and design systems based on past successes and failures
Operations Plan