Skip to content
Smart bidding works!Combining ortho and braces keywords into ad groups that target by search intent is the way to go.Invisible braces might be the new kid on the block.
Share
Explore
General Orthodontics Campaign
The goal of this campaign is to use smart bidding + broad matching to acquire more conversions at a lower rate. Following the first round with Samson, here are some things I learned:
Here is the proposed campaign structure:
Ad Groups
Ad Group
Search Itent
Landing Page
Keywords & Assets
Status
Ad Group
Search Itent
Landing Page
Keywords & Assets
Status
Affordability
cheap, affordable, price, etc.
Homepage for now
Open
Done
Best
best, top, #1, award winning, voted, etc.
Homepage for now
Open
Done
Invisible
clear, invisible, hidden
T-Clear
Open
Planned
Adult
adult, etc.
Adult
Open
Planned
Kids
kids, children, teens, etc.
Kids
Open
Planned
Other
near me, etc.
Homepage for now
Open
Planned
Invisalign
invisalign, clear aligners
Invisalign
Open
Planned
There are no rows in this table
Use negatives across ad groups to guide Google’s targeting.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.