Marketing Merchandise

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🎁 Ho‘ohana Whoo – Marketing & Promotional Merchandise Services

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🎯 Objective

To help local businesses, artists, and organizations increase visibility through custom-designed promotional merchandise—offering design, production, and strategic distribution through Ho‘ohana Whoo’s pedicabs, street team, delivery services, and events.

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🧩 Problems Addressed

📉 Small businesses struggle to afford or distribute branded merchandise

🧾 No local service combines design, production, AND promotion in one

🧍 Freebies often go unused without storytelling or proper placement

📦 Ordering bulk promo items online lacks soul, impact, and reach

🧭 Event organizers want branded giveaways but lack staff to distribute them intentionally

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💡 Solutions

Offer customized, small-batch promotional merchandise (shirts, stickers, lanyards, lighter leashes, magnets, tote bags, water bottles, etc.)

Design, produce, and strategically distribute items through pedicab rides, foot team, event booths, and delivery services

Include brand storytelling, QR codes, and optional discounts or campaign tags on each item

Allow vendors and sponsors to co-brand festival or nightlife promotions

Track promo reach through scannable codes, surveys, and photo activations

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🔄 How It Works

Table 93

Table 93

Step

Description

1. Client Onboarding

Brand provides goals, preferred items, logo, and campaign message

2. Product Design

Ho‘ohana Whoo helps design the item, optional messaging, and layout

3. Printing & Production

We coordinate with trusted local printers or in-house tools to produce merch

4. Distribution

Items are handed out during pedicab rides, by the street team, at events, or included in deliveries

5. Reporting

Clients receive photos, data on reach, engagement, and optional customer feedback surveys

There are no rows in this table

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🌟 Benefits

Table 94

Table 94

For Local Businesses / Sponsors

For Ho‘ohana Whoo

For Community / Customers

Increases brand visibility + reach

Generates revenue through design + promo

Receives useful, fun, and meaningful items

Reduces stress by combining services

Deepens local partnerships

Discovers new brands through real people

Saves money on staffing / logistics

Builds Ho‘ohana Whoo’s creative presence

Builds loyalty through tangible connection

Creates viral, photo-worthy promos

Diversifies income + empowers team

Receives offers, discounts, or QR codes

There are no rows in this table

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🧭 Next Steps

Finalize item list and base price sheet (per item type + print type)

Build a client intake form with logo upload, item choice, and campaign goal

Create design templates for stickers, cards, shirts, and promo bundles

Develop starter packages (e.g., $250 for 100 stickers + 2 hours street team distribution)

Connect with local printers (or DIY options for short runs)

Launch initial campaign with pedicab wraps, delivery bags, or foot team activation

Collect customer feedback, photos, and review data

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🤝 Memorandum of Understanding (MOU)

Between Ho‘ohana Whoo and [Client/Brand Name] For Marketing & Promotional Merchandise Services

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1. Purpose

To establish a creative partnership between Ho‘ohana Whoo and [Client] to produce and distribute custom-branded promotional items that build awareness, engagement, and community presence.

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2. Scope of Services

Ho‘ohana Whoo will design, print, and/or source promotional merchandise for [Client]

Branded items may include: shirts, stickers, lanyards, water bottles, lighter leashes, flyers, etc.

Items will be distributed through pedicab rides, roaming foot team, event booths, or delivery services

Optional add-ons include QR code tracking, campaign hashtags, and co-branded events

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3. Responsibilities

Ho‘ohana Whoo Will:

Assist with design and production

Store and distribute agreed quantity of promotional items

Track activations (photos, zones, engagement data)

Provide a post-campaign summary report

[Client] Will:

Approve designs and print runs

Pay production and distribution costs as agreed

Promote the partnership on their channels (optional)

Submit campaign goals, offers, or messaging for item design

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4. Compensation & Timeline

Package Rate (e.g., $300 = 100 sticker packs + 2-day distribution)

A la carte: design, printing, and delivery billed separately

Payment due prior to printing unless otherwise agreed

Production timeline: 7–14 days; distribution window based on activation plan

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5. Duration & Exit Clause

This agreement covers one campaign or a rolling 90-day term

May be extended upon mutual agreement

Either party may exit with 14-day written notice

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6. Signatures

Ho‘ohana Whoo Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

Client/Partner Representative: Name: ____________________________ Signature: _________________________ Date: _____________________________

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