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Marketing Plan

Website
Add
Resources Page (Blog, WhitePapers, Case Studies, Long Post)
Team Page
Referral Page
Integration Partners (a block on the home as well)
Physician Influencers
Case Studies & Interviews
Add Case Studies from existing clients
Contacts
We have contacts for Hospital Admins (COOs, CFOs,) + Cardio + Ortho list - shared with OM team
EMR Marketplaces

Already on Epic App Orchard (end of Oct)
Need to get on Dr Chrono, eCW, Athena, and AllScripts (in Q4)
Advertise on these marketplaces
Automated Nurture Paths
Drip campaigns
Start with very generic ones to start with
First design based on the visitor’s pain point (how do we capture them)
Content Themes

Hybrid Medical Practice
Staff shortage & ways to address with technology
Post Surgical Care Reach
Patient Experience (Score your Px)

UI related issues
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Some fixes on the blog design


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