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Marketing Plan

Website

Add
Resources Page (Blog, WhitePapers, Case Studies, Long Post)
Team Page
Referral Page
Integration Partners (a block on the home as well)
Physician Influencers

Case Studies & Interviews

Add Case Studies from existing clients

Contacts

We have contacts for Hospital Admins (COOs, CFOs,) + Cardio + Ortho list - shared with OM team

EMR Marketplaces


Already on Epic App Orchard (end of Oct)
Need to get on Dr Chrono, eCW, Athena, and AllScripts (in Q4)
Advertise on these marketplaces

Automated Nurture Paths

Drip campaigns
Start with very generic ones to start with
First design based on the visitor’s pain point (how do we capture them)

Content Themes


Hybrid Medical Practice
Staff shortage & ways to address with technology
Post Surgical Care Reach
Patient Experience (Score your Px)

UI related issues
IMG_9480C21D4E83-1.jpeg

Some fixes on the blog design


IMG_1E4DD9238692-1.jpeg
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