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Marketing Plan


Website
Add
Resources Page (Blog, WhitePapers, Case Studies, Long Post)
Team Page
Referral Page
Integration Partners (a block on the home as well)
Physician Influencers

Case Studies & Interviews
Add Case Studies from existing clients

Contacts
We have contacts for Hospital Admins (COOs, CFOs,) + Cardio + Ortho list - shared with OM team

EMR Marketplaces

Already on Epic App Orchard (end of Oct)
Need to get on Dr Chrono, eCW, Athena, and AllScripts (in Q4)
Advertise on these marketplaces

Automated Nurture Paths
Drip campaigns
Start with very generic ones to start with
First design based on the visitor’s pain point (how do we capture them)

Content Themes

Hybrid Medical Practice

Staff shortage & ways to address with technology

Post Surgical Care Reach

Patient Experience (Score your Px)



UI related issues

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Some fixes on the blog design





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