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Content Marketing Pipeline

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Personas

Personas
1
Persona
Notes
Content Types
Verticals
Editorial
1
Journalists
Wants inspiration; creative approaches to communicating data
Narratives
Interviews
Case studies
Data viz for dummies
Top 10: The most compelling visualizations we've seen
Data visualization: Linking left brain & right brain
Has data visualization changed the business landscape?
5 ways to use data to sell your story
2
Marketing Manager
Very interested in stories/storytelling (internally and externally)
Lists
Case studies
Tech
Retail
Top 10: The most compelling visualizations we've seen
Why everyone on your team needs to be a data viz whiz
3
Academics/Researchers
Methodology driven; interested in best practices
How-to posts
Lists
Tutorials
Data viz for dummies
Data visualization: Linking left brain & right brain
Has data visualization changed the business landscape?
The psychology behind data viz
4
Agency (Director Level)
Loves client success stories
Narratives
Case studies
Media/Entertainment
2017 tools roundup
The psychology behind data viz
Why everyone on your team needs to be a data viz whiz
Timing your social posts for success
5
C-Level Business Executive
Needs ROI validation and relatable examples; social proof works
Case studies
Interviews
Retail
Using data trends to manage your merchandising
6
Startup CEO
Driven by high impact; looking for ways to implement data driven initiatives
How-to posts
Tutorials
Tech
Timing your social posts for success
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