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The ultimate market research planning template
The Market Research Kit is designed to kickstart your next market research project.
Use it on your own or with a small team to align on key research questions and select the right methods to answer them. The 3-part kit includes step-by-step instructions and activities to help build your research framework.
Part 1: Vision
Align on what success looks like, frame what you hope to achieve with the research and get explicit about the underlying Facts, Assumptions and Questions (FAQ)
Part 2: Structure
Agree on the target audience, select research methods, outline the type of data you’ll collect and think strategically about the specific outputs of the research.
Part 3: Plan
Identify the skills, data, and resources you’ll need as well as getting specific about how the research activities will be sequenced.
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