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Market Research Kit
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The ultimate market research planning template

The Market Research Kit is designed to kickstart your next market research project.
Use it on your own or with a small team to align on key research questions and select the right methods to answer them. The 3-part kit includes step-by-step instructions and activities to help build your research framework.
Part 1: Vision
Align on what success looks like, frame what you hope to achieve with the research and get explicit about the underlying Facts, Assumptions and Questions (FAQ)
Part 2: Structure
Agree on the target audience, select research methods, outline the type of data you’ll collect and think strategically about the specific outputs of the research.
Part 3: Plan
Identify the skills, data, and resources you’ll need as well as getting specific about how the research activities will be sequenced.


Designed by Sprint Valley

Meet , a fluid team of subject matter experts and some of the world’s leading creative thinkers. We use behavioural science and design thinking to help teams overcome complex challenges so they can leave work proud and arrive home happy.
Our work combines consulting with coaching for results that stick. We don’t want to just solve a challenge—we want to equip a team to solve all the challenges to come. SpringBoard is designed to help you do just that.
Clients include: Nike, McDonald’s, Intel, Virgin Atlantic, British Red Cross and more

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