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Sustainability

We should have a built-in incentive for creative studios to create public goods to make using the Internet easier, healthier, and more empowering. In the same way that we fund the development of our cities in exchange for civil guarantees, can we fund the Internet to make it a safe, fun, beautiful place for all of us?

playhtml’s ultimate goal is building a public good infrastructure for changing the face of the web. The scope is big enough that practically, it has to be more than just an open-source library made and maintained by a single author. Instead, it feels more like a startup or organization that is stewarding this tool and creates revenue from extras built on top of the tool. We can look to organizations like

Blender Foundation⁠

for inspiration. While they derive most of their income from voluntary contributions, we can take a bit of a more commercial approach with playhtml, doing brand collaborations, selling cosmetic assets, creating a marketplace of interactive online widgets, and a potential subscription service for the online game.

Business Models

premium subscriptioon for game users and/or for developers?

- maybe pay for extra features, cosmetic, lead ppl into your home, etc. take inspiration from the geocaching app

⁠

Store & Gallery⁠

microtransactions

frame as “website environment design”

interior design but for websites

“change our furniture” make them magical etc. create live demonstrations of the service and also allow visitors to show their presence

branded collaborations for a new kind of interactive marketing experience (Gentle Monster glasses for your cursor, IKEA web furniture that is collaboratively assembled,

interactive elements by brands can be embedded on their website but also generically “spawn” in other websites through the extension / randomly come into view on people’s websites with playhtml

these can be used as actual activations on partner websites or shopping experiences

donation model similar gather mechanic but maybe monthly sliding scale? bc of ongoing costs

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