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Marketing
Campaigns in Salesforce NPSP consists of group of people who are tracked and engaged with for marketing and fundraising efforts. These campaigns help nonprofits in measuring their success and plan better for future efforts.
By examining Florida Sight and Hearing Alliance’s marketing initiatives and revenue sources during the discovery phase, we identified the main categories of campaigns and their sub-campaigns organized in hierarchies. This will fulfill the requirement of pulling reports on campaign success and easily communicate with groups in mass.
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