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Introduction
The Problem
The Solution
Market Landscape
Business Model
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Market Landscape

Quick Intro: 1 Platform combining Notion + Udemy + IIBA.
⁠
Business Analysts are the backbone of digital transformation but current learning tools are outdated, expensive, and fragmented.
Our position: A practical, affordable, and community-driven learning ecosystem.
To prove sales via GumRoad / Stan. > Validate demand.
Then to transition to recurring revenue tiers. > Also provide Starter Kit.
Partnership with Agile networks, BA cerification institutions (IIBA, BCS) to increase traction.
Initial metrics:
CAC <$10 (organic, referrals).
LTV $150-$250.
35% returning within 90 days of first purchase.
Why Now
Market expanding with digital and AI trends.
Recurring revenue model, ready to scale.
Strategic exit paths:
EdTech
SaaS
HR Tech
Market Size: $12.7B by 2032.
Projected 3-year ROI: 3.5x.
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