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DM Champ Help Guide

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Creating Campaigns

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Here's a comprehensive guide to creating and managing campaigns in DM Champ:
Campaign Types:
Outgoing Campaigns
Used for broadcasts where you initiate the conversation
Requires a contact list
Good for proactive outreach
Incoming Campaigns
Handles messages from unknown contacts
Perfect for website chat widgets
Simpler setup process
Combined Campaigns
Ideal for opt-in funnels
Requires at least first name and phone number
Can handle both incoming messages and outbound follow-ups
Can be integrated with tools like Zapier for automation
Initial Setup:
For new accounts, DM Champ automatically creates an initial incoming campaign
To create a new campaign:
Click "New Campaign"
Name your campaign
Select campaign type
Choose language
Enable bookings if needed
Campaign Configuration:
Sales Pages/Website Links
Add up to 5 relevant pages
Keep it focused (e.g., opt-in page, sales page, pricing page)
Providing links allows DM Champ to auto-generate campaign content
Response Parameters
Keep default timing settings for natural conversation flow
Minimum and maximum response delays
Active hours setting (24/7 or specific hours)
Key Components:
Opening message (must include first name)
FAQs (can be updated based on common questions)
Resources (links AI can share)
Additional information field for temporary changes or updates
Advanced Features:
Tags
Create tags for specific actions (e.g., "booked")
Define trigger conditions
Set up webhooks for integration with other systems
Custom Functions
Create API integrations
Examples: order tracking, payment processing, quotation generation
Available under Settings > Custom Functions
Campaign Launch: For Outgoing Campaigns:
Drip mode option for large lists
Set execution date
Enable/disable AI mode
Configure automatic follow-ups
Submit for approval
Campaign Optimization:
Use the "Optimize Campaign" feature to update existing campaigns
Helpful for adding promotional content
Takes 1-2 minutes to process changes
Note: Approval times vary based on Meta Business Manager verification status - verified accounts get faster approvals.
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