Recruitment

Recruitment occurs on websites, email marketing services, convertkit, mailchimp, etc. (

link to page with report on email marketing⁠

)

December 2020

Start recruiting, getting some traction in Social Good

Complete landing page by 12/10/2020

Start tweeting (daily tweets containing life advice, news on social good, quotes) 12/10/2020

Start figuring out how to do marketing 12/11/2020

Contacting mentors 12/12/2020

Explore video content on YouTube 12/13/2020

Daily tweets containing life advice, news on social good, quotes

Twitter is primary focus because it is free, easy content, in small format

Explore video content on YouTube

What kind of videos do we make?

Assuming that there will be a subset of teens willing, and looking for programs like ours, what is the incentive?

In the future, mentors, college professors

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