Recruitment occurs on websites, email marketing services, convertkit, mailchimp, etc. () Start recruiting, getting some traction in Social Good Complete landing page by 12/10/2020 Start tweeting (daily tweets containing life advice, news on social good, quotes) 12/10/2020 Start figuring out how to do marketing 12/11/2020 Contacting mentors 12/12/2020 Explore video content on YouTube 12/13/2020 Daily tweets containing life advice, news on social good, quotes Twitter is primary focus because it is free, easy content, in small format Explore video content on YouTube What kind of videos do we make? Assuming that there will be a subset of teens willing, and looking for programs like ours, what is the incentive? In the future, mentors, college professors
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