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Recruitment

Recruitment occurs on websites, email marketing services, convertkit, mailchimp, etc. (
)

December 2020

Start recruiting, getting some traction in Social Good
Complete landing page by 12/10/2020
Start tweeting (daily tweets containing life advice, news on social good, quotes) 12/10/2020
Start figuring out how to do marketing 12/11/2020
Contacting mentors 12/12/2020
Explore video content on YouTube 12/13/2020

Content

Twitter

Daily tweets containing life advice, news on social good, quotes
Twitter is primary focus because it is free, easy content, in small format

YouTube

Explore video content on YouTube
What kind of videos do we make?

Incentives

Assuming that there will be a subset of teens willing, and looking for programs like ours, what is the incentive?
In the future, mentors, college professors

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