Principles of Venturefest WM
Be practical. Don’t assume people already know what Venturefest WM is and understand the offer Be clear. Promote the value/ benefit to businesses; “what’s in it for me” Be concise. Keep messages brief; “elevator pitches” to “sell” concept Aim
Attract a higher percentage of businesses and investors to the event and deliver better value to exhibitors and sponsors. And strengthen the image as the leading innovation and entrepreneurship conference in the region.
Targeting
Aim is to bring together a mix of attendees from the innovation and entrepreneurship ecosystem. Key targets are aspiring entrepreneurs, startups, scaleups, established companies (SMEs), and investors and corporates.
Differentiation
Venturefest WM is a full day event that brings together the West Midlands innovation and entrepreneurship ecosystem.
Product features
