First you have to know where you are really making money, there are two scenarios, the first is: When we advertise and new people enter our business and buy from us and the second scenario is cross-selling, customer recurrence (when it is already a customer) loyalty...
You have to have two machines always working effectively, the first is that people are always coming into your business, retargeting, email, followers... or that they are already customers, which is how you get customers thanks to launches or even offers. And then there is the LTV part, the time that customer stays with you, it can be with recurrences, launches or even cross-selling.
The importance is in the first sale, from the first sale the customer and you create a bond and you have to give him the best possible service (e-commerce) instead of just wanting to pack him something, create a connection with the customer. Packing, giving them a good service, if there are any errors you have to solve them as quickly as possible.
It is then divided into two phases. Phase 1: Attract customers and Phase 2: Optimise customers.
In the first phase when we generate leads we have to convince them minimally with social proof, sympathy, make the brand cool and that is achieved with advertising, social networks. In the second phase you have to analyse why they don't buy from you, maybe you are not giving them a reason to buy from you NOW, you don't give them urgency or scarcity, you always have to give them a reason to buy as soon as possible (savy already has it predefined because the garments are 1 of 1), take out more garments, take out more collections because sometimes that's why they don't buy more, because there are no more products for them, if you do well in the first two phases and you want to scale you have to create more products.
If, for example, you are doing well but you are not making much turnover, you have to get more traffic, invest more in ads to be able to scale and generate more leads.
Bring out collections of clothes so that there is a kind of recurrence and increase the LTV (launches every x months of clothes).
* The more specialised the product line the stronger the brand (already defined).
REVIEWS! Unboxing, influencers, (featured stories) ''clients'' when people see other people using the product, the conversion rate goes up a lot.
Lots of creatives, lots of ads, lots of REPEAT, make ads in different ways that are relevant to customers. Retargeting based on repetition (use social networks a lot, leverage them and influencers).
When there is a problem always reach out to the customer, give them a gift or detail and understand them, create a bond with them.
Take advantage of the pull of social networks, take advantage of networks like tiktok, instagram, make content for tiktok as several brands, get in touch with influencers. Make motivational videos ???? Savy to demonstrate strength???? Different people???? Mysterious curious people?
* Fashion Hunt: Place various fashion items (clothing, accessories, etc.) in iconic locations around town, and then post clues on social media for people to find them. Each item will have a message or clue that leads to the next.
* The Underground Runway: Organise a surprise fashion show in an unconventional location, such as an underground, a park or an abandoned building.
Invite influencers and press, but don't reveal specific details until the last minute.
Use models that break traditional fashion stereotypes to be more inclusive.
Broadcast the event live on social media platforms.
* Street Interviews: Conduct street interviews asking people what they think of "current fashion" and capture their reactions when we show them a sample of our collection as the "new wave in fashion". Post these interviews on social media.
* Make connections with influencers to move the brand and get them to wear it and make it their own.
* Virtual VIP Room - Virtual VIP Room
1. Implementation: Create an exclusive virtual room that is by invitation only.
2. Interaction: Offer exclusive experiences, such as live chats with designers, previews of future collections, and the opportunity to pre-order pieces.
3. VIP targeting: Use data analytics to identify the most loyal and engaged consumers and send them an invitation.
* Street Art Fashion: Hire local artists to paint murals in key cities that include elements of the brand or collection. Add QR codes on the mural that lead to an exclusive product.
* Surprise Celebrity Endorsement: Collaborate with a celebrity to wear a garment at a high-profile, unannounced event.
* Dynamic Pricing: Use algorithms to adjust prices in real time according to supply and demand, incentivising customers.
* Transparency Overload: Offer extreme transparency in the production process, from design to manufacturing, through videos and real-time updates. This could go against the traditional opacity of the luxury fashion industry, and generate a lot of attention.
* 1. "Mystery Box Challenge"
Action: Send mystery boxes with items from your collection to popular TikTok creators, but put a "trap" in the box (such as a false background or a puzzle they must solve to get the product).
Objective: Involve the audience in the discovery process, fueling curiosity and enthusiasm for the brand. (Record the entire process)
- "Behind the Seams"
Action: Post behind-the-scenes videos showing how garments are made, from initial design to manufacturing. Add a unique touch, like QR codes hidden in the video that lead to exclusive discounts.
Goal: Build authenticity and give customers an additional reason to follow you.
* Creative Storytelling
Use narrative to tell a story that revolves around your products. It can be something humorous, emotional or inspiring, as long as it is memorable.
* Hijacking Competing Events: Not in the literal sense, of course, but you can capitalize on larger brand events by secretly distributing QR codes that lead to exclusive offers from your brand.
* Aerial Parade: Use drones to hold a fashion show in the sky, with garments suspended and flying over busy public areas.
* "Fashion on the Run": Put clothes on famous statues or historical monuments overnight, making sure to capture the reactions of the public and authorities on video. (Make very moving video)
* Anonymous Influencers: Send your clothes to influencers but prohibit them from revealing what brand it is for a month, generating speculation and mystery.
Record everything in a very busy way (comment it to the videographer)
* Interactive Street Art: Find a graffiti artist to incorporate your clothing into a mural. It makes the "real" clothes hang from the art on the wall and allows people to literally "take" the clothes from the mural.
* Projected Fashion: Use projectors to "dress" statues or iconic buildings with your designs. Do it unexpectedly and film people's reactions to share online.
Before all these ideas I have to use social networks a lot, create “motivational” videos????? ''exclusivity''????.. create TikTok videos in some way to move the public and then release those ideas, I have to do influencer marketing yes or yes to reach the people I want to reach and make them move the brand, the important thing is that leads enter the website and that those leads become recurring customers, I have to attract lots of leads and then make them buy and after they buy give them an incredible service so that they buy again (create a link with the client)