After the game launch we will be focusing on highlighting the new games that we will be providing on the platform.
Who is the intended user/audience?
These comms will be going out to Asian users who having signed in/placed a bet 32days +
We will be breaking the segments down by days last played and net spend.
Therefore the segments will be:
32-60days low spend
32-60days high spend
61-90days low spend
61-90days high spend
Release date
10/23/2024
Key
Low spend - R1000 or less
High spend - R1001 or more
Primary channels
Newsletter
Social Posts
Web Banners
📋 WHAT IS IT?
The aim for the post launch comms is to re-engage users that have gone dormant or are on the verge of churning. These comms will be focused on getting them back to spending on Sunbet.