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Post Launch Brief

Launching: [Top Spin]

Games that will be launching:

What Will Be The Focus

After the game launch we will be focusing on highlighting the new games that we will be providing on the platform.

Who is the intended user/audience?

These comms will be going out to Asian users who having signed in/placed a bet 32days +
We will be breaking the segments down by days last played and net spend.
Therefore the segments will be:
32-60days low spend
32-60days high spend
61-90days low spend
61-90days high spend

Release date

10/23/2024


info

Key

Low spend - R1000 or less
High spend - R1001 or more

Primary channels

Newsletter
Social Posts
Web Banners

📋 WHAT IS IT?

The aim for the post launch comms is to re-engage users that have gone dormant or are on the verge of churning. These comms will be focused on getting them back to spending on Sunbet.
The messaging should be focused on:
New crash games
Limited free play
Deposit R25+ and get 10 free plays
Max payouts of up to R30 million

Details
Newsletter
3x game specific mailer
Maharaja & the Vampire
Super Sixer Xtreme
Games of the Week
3x game slices to be included in the newsletters.
Social Post
6x social ads/posts
Weekly post “new games just landed”
Web Banner
1x always on banner for the launch month

Content
1
Tag line
Draft
Planned publish date
Type
Channel
Link to content
Published?
1
Top Spins Banner
11/4/2024
Banner
Website
2
Maharaja & the Vampire
11/13/2024
Email
CRM
3
Super Sixer Xtreme
11/20/2024
Email
CRM
4
Game of the Week
11/27/2024
Email
CRM
There are no rows in this table

November 2024

Month
Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Top Spins Banner
Maharaja & the Vampire
Super Sixer Xtreme
Game of the Week

Types
Channels


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