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Smartsoft - Crash & Instant Games

Post Launch Brief

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Launching: [Smartsoft]

Games that will be launching:

JetX

FootballX

CricketX

Balloon

JetX3

PlinkoX

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What Will Be The Focus

After the game launch we will be focusing on highlighting the new games that we will be providing on the platform.

Who is the intended user/audience?

These comms will be going out to users who having signed in/placed a bet 32days +

We will be breaking the segments down by days last played and net spend.

Therefore the segments will be:

32-60days low spend

32-60days high spend

61-90days low spend

61-90days high spend

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Release date

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11/20/2024

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Key

Low spend - R1000 or less

High spend - R1001 or more

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Primary channels

Newsletter

Social Posts

Web Banners

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📋 WHAT IS IT?

The aim for the post launch comms is to re-engage users that have gone dormant or are on the verge of churning. These comms will be focused on getting them back to spending on Sunbet.

The messaging should be focused on:

New crash games

Limited free play

Deposit R25+ and get 10 free plays

Max payouts of up to R30 million

Details

Newsletter

3x game specific mailer

JetX

PlinkoX

Games of the Week

3x game slices to be included in the newsletters.

Social Post

6x social ads/posts

Weekly post “new games just landed”

Web Banner

1x always on banner for the launch month

GIFs or images

For game reference you can find images here:

Provider -

https://www.smartsoftgaming.com/⁠

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Games -

https://area.smartsoftgaming.com/share.cgi?ssid=02oW1cB#02oW1cB⁠

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Figma -

https://www.figma.com/design/3AgAVfpfTdQaEVjyFKcUtW/SMARTSOFT-GAMING?node-id=1-2&t=8scjqySZaEsseKZK-1⁠

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Content

Content

Tag line

Brief

Planned publish date

Type

Channel

Link to content

Published?

Games of the week

11/4/2024

Social Post

Twitter

Facebook

Website

Instagram

PlinkoX

11/6/2024

Games of the week

11/11/2024

Social Post

Twitter

Facebook

Website

Instagram

JetX

11/13/2024

CRM

Games of the week

11/20/2024

CRM

There are no rows in this table

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November 2024

Month

Today

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Games of the week

PlinkoX

Games of the week

JetX

Games of the week

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Types

Types

⁠

Channels

Channels

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