While the term “agentic” is a buzzword, it’s helpful to understand the core pain points that exist today with the current state of consumer & applications that typically do specific tasks across productivity, booking, search etc through laptop & mobile interfaces creating the following pain points:
Time & Effort in Planning – Tasks require juggling multiple inputs, preferences, and constraints before execution even begins, leading to context switching to cognitive overload for a consumer. Context Switching Across Apps – Switching between email, calendar, browser tabs, and different tools fragments attention and adds friction. Lack of Interoperability / API Access – Many apps do not integrate natively despite API availability for some, forcing users into manual workflows or clunky workarounds. Automation is Inaccessible to Non-Technical Users – Automating tasks typically requires technical knowledge or access to IT/config resources. Personalization is Fragmented – Preferences and history are siloed within individual apps, leading to repetitive input and loss of context across apps within a workflow. Sequential Tasks Block Concurrency – Most tasks are executed linearly, when parallel execution could significantly speed things up, especially when tasks become multi-step. These pain points set the stage for how we evaluate the next paradigm of interoperability via tools such as Operator, and help us evaluate products to assess whether they actually yield tangible cost savings
Customer Pain Points