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March 20

ARstrikes content production brief update

Product

We aim to shoot content for 2 products
ARstrikes ​
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ARtv
We discussed ARstrikes in details previously. You are able to see ARtv in action in 2 video files below
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Difference between two products is in type of the gun, target audience and style of the presentation.

Story

ARstrikes
We need to cover three different gameplay styles:
Shooting at preset targets — core of the gameplay is shooting precision
Shooting at randomly distributed targets — core of the gameplay is search and capturing the target
Shooting at moving targets that are able to shoot and damage you — core of the gameplay is to outperform the enemy
Every gameplay style should include the following sequence:
App installation
Scanning
1st person view of the gameplay
Gun in action shots
3d person view of the gameplay
Please note that we should aim to create ‘one story sequence’ for each gameplay option but I would love to have simple single shot of action performed by every cast person. Let’s review timing in shooting plan and consider if this is feasible.
ARtv
We need to teel the story about the solution of the painful problem: existing laser based dry fire systems are not working on TV screens. Beam reflects from the screen and tracking camera doesn’t catch up. One should buy expensive projector+screen system to train. ARtv allows to use laser dryfire guns with your TV.
Overall sequence should look like this:
Problem exposition:
Laser based dryfire gun fails to work with TV screen
Laser based dryfire gun works with gimmick solution - transparent veil covers the screen allowing the laser spot to be visible
Introduction of the parts of the ARtv system
standard dryfire system (projector, screen, tracking camera, pistol, rig, laptop)
AR system (phone, TV, laptop, pistol, rig)
Compatibility with different type of pistols
toy gun
‘average’ training gun
‘advanced’ training gun
real gun (questionable)
details of the rig
Technology demonstration
angle to the phone screen
angle directly into the barrel and phone camera
wide shot that allows us to connect phone camera and TV screen shape visually
Demonstration of setting up:
installing app to the laptop
installing app to the phone
connecting tv and laptop through HDMI
calibrating
Shooting scenarios
Sport (two type of ranges)
Game (two games)


Style

I need final cut to be dense and short ~15 seconds.
I appreciate shots to be done for quick transitions.
We should build composition in a way I can make square and vertical out of it

You will find two style references below. These are not to follow literally but to give direction on the differences between two products.
This one is for ARstrikes. Key in this reference for me is that it acts on the ‘toy’ territory ​
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Please, note that ARtv is different from ARstrikes in terms of target audience and mood. People of ARtv are more fluent users of the guns and use the system to improve real life skills. It should be on more serious and brutal side rather then ARstrikes.
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Casting

I’m thinking about 3 persons now.
Male that might be a reference for gun owners, users of ARdryfire. He also could be ‘Father’ for ARstrikes.
Male 12-14
Female 12-14
Also we will need ‘hand model’ for ‘studio’ shots

Please note that main cast for ARtv should have the experience with holding the pistol. He should know basics about the gun. This is what I mean basics about the gun
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Location

I’m thinking about three different settings now.
Spacious room for balloons
Room with complex geometry for targets
Room for zombies but I’m not sure what kind of space we will need to highlight the gameplay
We will also need some kind of ‘studio setting’ with solid color background to make product shots


Preshoot
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