12-Month MBA for PMs (better than any $123K program)
Month 1:
Introduction: Inspired by Marty Cagan Leadership: Empowered by Marty Cagan and Chris Jones Startups: The Right It by Alberto Savoia Month 2:
Business Model Generation by Alexander Osterwalder and Yves Pigneur Value Proposition Design by Alexander Osterwalder and others Testing Business Ideas by Alexander Osterwalder and David Bland Month 3:
Leadership: The Making of a Manager by Julie Zhuo Teams: Team Topologies by Manuel Pais and Matthew Skelton Setting goals: Radical Focus by Christina Wodtke Month 4:
Customer Interviews: The Mom Test by Rob Fitzpatrick Product Discovery: Continuous Discovery Habits by Teresa Torres Product-Market Fit: The Lean Product Playbook by Dan Olsen Month 5:
PLG: Product-Led Growth by Wes Bush Retention: Hooked by Nir Eyal Take the Product-led Certification Course by Pendo with a 100% discount code "learnwithpawel" Month 6:
Marketing for tech startups: Crossing the Chasm by Geoffrey A. Moore Marketing: LOVED by Martina Lauchengco Growth: Hacking Growth by Sean Ellis (who popularized the North Star Framework) Month 7:
Public speaking: Talk Like TED by Carmine Gallo Copywriting: The Copywriter's Handbook by Robert W. Bly Negotiating: Never Split the Difference by Christopher Voss and Tahl Raz Month 8:
Making decisions: Thinking, Fast and Slow by Daniel Kahneman Effectiveness: The 7 Habits of Highly Effective People by Stephen M. R. Covey Networking: Superconnector by Ryan Paugh and Scott Gerber Month 9:
Financial Intelligence: The Psychology of Money by Morgan Housel Accounting: Accounting for Non-Accountants by Wayne A. Label Month 10:
Product Analytics: Lean Analytics by Alistair Croll and Ben Yoskovitz Take the Product Analytics Certification course by Pendo with a 100% discount code "learnwithpawel" Month 11:
JTBD: Jobs-to-be-Done by Tony Ulwick What to build: Escaping the Build Trap by Melissa Perri Building products: Build by Tony Fadell Month 12:
Strategy: Playing to Win by Roger Martin Business portfolio: The Invincible Company by Frederic Etiemble, Alan Smith, Alexander Osterwalder, Yves Pigneur ——
Bonus (recommended):
Career: The Ultimate Guide to Getting a PM Job by Aakash Gupta Leading with context: No Rules Rules by Reed Hastings Learning from the best: Working Backwards by Colin Bryar and Bill Carr The MBA Pathology according to Marty Cagan: Plus:
600+ Free PM Learning Resources (books, videos, courses): A free PM Skills Assessment: ——
All it takes is to invest 45-60 min/day.
P.S. Join 38,000+ PMs, learn, grow, and get one actionable tip for PMs every Saturday: