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12-Month MBA for PMs

12-Month MBA for PMs (better than any $123K program)

Month 1:

Introduction: Inspired by Marty Cagan

Leadership: Empowered by Marty Cagan and Chris Jones

Startups: The Right It by Alberto Savoia

Month 2:

Business Model Generation by Alexander Osterwalder and Yves Pigneur

Value Proposition Design by Alexander Osterwalder and others

Testing Business Ideas by Alexander Osterwalder and David Bland

Month 3:

Leadership: The Making of a Manager by Julie Zhuo

Teams: Team Topologies by Manuel Pais and Matthew Skelton

Setting goals: Radical Focus by Christina Wodtke

Month 4:

Customer Interviews: The Mom Test by Rob Fitzpatrick

Product Discovery: Continuous Discovery Habits by Teresa Torres

Product-Market Fit: The Lean Product Playbook by Dan Olsen

Month 5:

PLG: Product-Led Growth by Wes Bush

Retention: Hooked by Nir Eyal

Take the Product-led Certification Course by Pendo with a 100% discount code "learnwithpawel"

productledcertified.com/get-started⁠

⁠

Month 6:

Marketing for tech startups: Crossing the Chasm by Geoffrey A. Moore

Marketing: LOVED by Martina Lauchengco

Growth: Hacking Growth by Sean Ellis (who popularized the North Star Framework)

Month 7:

Public speaking: Talk Like TED by Carmine Gallo

Copywriting: The Copywriter's Handbook by Robert W. Bly

Negotiating: Never Split the Difference by Christopher Voss and Tahl Raz

Month 8:

Making decisions: Thinking, Fast and Slow by Daniel Kahneman

Effectiveness: The 7 Habits of Highly Effective People by Stephen M. R. Covey

Networking: Superconnector by Ryan Paugh and Scott Gerber

Month 9:

Financial Intelligence: The Psychology of Money by Morgan Housel

Accounting: Accounting for Non-Accountants by Wayne A. Label

Month 10:

Product Analytics: Lean Analytics by Alistair Croll and Ben Yoskovitz

Take the Product Analytics Certification course by Pendo with a 100% discount code "learnwithpawel"

productledcertified.com/product-analyti…⁠

⁠

Month 11:

JTBD: Jobs-to-be-Done by Tony Ulwick

What to build: Escaping the Build Trap by Melissa Perri

Building products: Build by Tony Fadell

Month 12:

Strategy: Playing to Win by Roger Martin

Business portfolio: The Invincible Company by Frederic Etiemble, Alan Smith, Alexander Osterwalder, Yves Pigneur

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Bonus (recommended):

Career: The Ultimate Guide to Getting a PM Job by Aakash Gupta

Leading with context: No Rules Rules by Reed Hastings

Learning from the best: Working Backwards by Colin Bryar and Bill Carr

The MBA Pathology according to Marty Cagan:

svpg.com/the-mba-pathology⁠

⁠

Plus:

600+ Free PM Learning Resources (books, videos, courses):

huryn.notion.site/The-Product-Compass-w…⁠

⁠

A free PM Skills Assessment:

docs.google.com/forms/d/e/1FAIpQLSfcM84…⁠

⁠

——

All it takes is to invest 45-60 min/day.

P.S. Join 38,000+ PMs, learn, grow, and get one actionable tip for PMs every Saturday:

productcompass.pm⁠

⁠

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