Rethinking Google's Famous LaunchCal
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Define your process

Launch step template

Outline the steps that your team takes to launch a product. We'll use this as a template for your product launches.
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Step Name
Functional Team
When to use
Review Center Link
Reasoning
Typical Duration
1
User Study
Design
Recommended
Ensure we’re meeting users’ needs
14 days
2
Design Review
Design
Every time
QA on the design, including branding
7 days
3
Code Review
Engineering
Every time
QA on code shipped, reduce future bugs + tech debt
7 days
4
Localization Review
Localization
Recommended
xx% of users speak a language other than English
5 days
5
Submit Privacy Doc
Privacy Working Group
Every time
Ensure privacy requirements are met
3 days
6
Privacy Review
Privacy Working Group
Every time
PII + GDPR review
5 days
7
Support Documentation
Support
Recommended
Maintain up-to-date support documentation for new features
14 days
8
Blog Post
Marketing
Optional
Tell the story about a feature
7 days
9
Email
Marketing
Optional
For larger launches; communicate launch story
7 days
10
Cross-post on Social
Marketing
Optional
Communicate launch story to users
3 days
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