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Rethinking Google's Famous LaunchCal
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Rethinking Google's Famous LaunchCal
Rethinking Google's Famous LaunchCal
Rethinking Google's Famous LaunchCal
Define your process
Teams
Launch step template
Press release template
Dashboard template
Learnings template
Launch center
Add a launch
My Launches
All Launches
All Steps
Launched!
Launch artifacts
All Insights
Statuses
Review center
My reviews
Design review
Code review
Localization review
Privacy review
Support documentation
Finance
Marketing
Stakeholder center
Launch calendar
Steps timeline
Launch details
Review center
Finance
This is where the Finance team tracks which launches have been capitalized.
Capitalization guidelines (expand)
Example:
understanding-software-capitalization_final-1.
pdf
Note: This is just an example - I recommend you find your own accounting guidance for capitalizing software :)
Launches for Finance
Launches for Finance
7
Launch Name
Status
Organizational Team
Actual Launch Date
Capitalized?
Launch Name
Status
Organizational Team
Actual Launch Date
Capitalized?
1
Mobile redesign
In Development
Ravens
5/5/2025
2
NFC login from phone
Testing
Ravens
5/20/2023
3
Membership communications
Pending
Bears
4
Self-driving stroller
Scoping
Ravens
5
Cat Cams
Scoping
Ravens
6
Dogecoin
🚀 Launched!
Tuna
4/22/2025
7
Purchase with Apple Pay
In Development
Tuna
5/20/2023
8
Payments in Yen
Scoping
Bears
9
Smart Email
🚀 Launched!
Eagles
7/6/2025
10
XYZ Launch
Testing
Tuna
11
Cat NFTs
Design
Bears
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Marketing
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