Rethinking Google's Famous LaunchCal
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Finance

This is where the Finance team tracks which launches have been capitalized.

Capitalization guidelines (expand)

Example:
understanding-software-capitalization_final-1.pdf
Note: This is just an example - I recommend you find your own accounting guidance for capitalizing software :)

Launches for Finance
7
Launch Name
Status
Organizational Team
Actual Launch Date
Capitalized?
1
Mobile redesign
In Development
Ravens
5/5/2025
2
NFC login from phone
Testing
Ravens
5/20/2023
3
Membership communications
Pending
Bears
4
Self-driving stroller
Scoping
Ravens
5
Cat Cams
Scoping
Ravens
6
Dogecoin
🚀 Launched!
Tuna
4/22/2025
7
Purchase with Apple Pay
In Development
Tuna
5/20/2023
8
Payments in Yen
Scoping
Bears
9
Smart Email
🚀 Launched!
Eagles
7/6/2025
10
XYZ Launch
Testing
Tuna
11
Cat NFTs
Design
Bears
There are no rows in this table

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