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Campus Ambassadors

Week 1: Preparation and Recruitment (Jan 15–Jan 19)

Target College Identification:

Select 20-30 universities

Identify specific clubs (eg technical, consulting, or project-based) as key partners.

Outreach Setup:

Post campus ambassador openings on platforms like Handshake and LinkedIn.

Personalized email templates to approach placement cells, student organizations, and club leaders.

Onboarding Preparation:

Prepare a concise onboarding guide explaining:

Program goals and ambassador responsibilities.

Google Sheets- they’ll use to log leads and progress

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Week 2: Onboarding and Activation (Jan 22–Jan 26)

Virtual Kickoff Session:

Conduct a 1 hour virtual session to:

Introduce ConsultAdd and the program.

Share tips for lead generation and outreach- college groups, whatsapp groups, college clubs

Ambassador Activation:

Ambassadors begin sharing ConsultAdd’s job postings and reaching out to peers.

Weekly target: 5–10 qualified leads per ambassador.

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Weeks 3–4: Execution and Scaling (Jan 29–Feb 9)

Lead Generation:

Ambassadors log leads (contact details of potential employees) on a shared Google Sheet.

Weekly tracking to ensure accountability.

Low-Cost Events:

Ambassadors organize small-scale virtual events:

Topics like “Careers in IT Consulting” or “Mastering C2C/W2 Roles.”

Use free tools like Zoom or Google Meet.

ConsultAdd professionals host 1-2 webinars during this phase.

Social Media Engagement:

Encourage ambassadors to promote ConsultAdd’s branding on LinkedIn, Instagram, and other platforms.

Performance Monitoring:

Weekly sync-ups with ambassadors to assess progress and provide support.

Recognize top-performing ambassadors with LinkedIn endorsements or shoutouts.

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Projected Outcomes

Lead Generation:

150–200 qualified leads across all ambassadors.

Anticipate a 10-15% conversion rate into active consultants.

Brand Awareness:

Strengthen ConsultAdd’s reputation in target universities.

Scalable Model:

Establish a framework that can be replicated in other regions.

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