Product Discovery #1

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Identify Target Audience

Rakamin Hiring Platform Target Audience
Types
Description
Rationable
Total addressable audience
This includes businesses of all sizes and industries that engage in the recruitment process.
Acknowledging the broad scope of potential users to understand the overall market size.
Narrowed audience
Focusing on businesses where the identified pain points and challenges are most prevalent.
Targeting a specific segment with a higher likelihood of adoption due to pronounced pain points.
Targeted audience
Businesses expressing dissatisfaction with current tools and showing interest in time and cost savings.
Concentrating efforts on businesses that align with the identified needs and expressed interest in platform improvements.
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