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MarketShift AI
Helping you redefine marketing with AI-driven insights and strategies
AI as a Marketer is a buzzword that gives me a lot of different emotions - excitement, fear, and anxiety, to name a few. Based on your tech absorption and adoption, Iโm sure you would also be going through similar emotions in various degrees.
MarketShift AI attempts to break down the AI buzz in simple terms from the lens of a Marketer to help you redefine and shift to an AI-driven approach.
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HOT TOPICS OF THIS WEEK - 26th Jan 2025
AI's Impact on Market
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Philosophy-First Movement
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The "Primitive" Revolution Is Taking Place.
Remember how Henry Ford revolutionised manufacturing with interchangeable parts?
Well, welcome to SaaS 2.0! ๐๏ธ There's a growing movement toward building "primitive" micro-SaaS components that can be chained together like LEGO blocks. Instead of building one massive, do-it-all application, companies are creating smaller, specialised services that work together.
It's like going from buying a pre-built gaming PC to assembling your own - more flexible, more customisable, and probably more fun (until something doesn't fit!).
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๐ฏ PRODUCTS THAT GOT PEOPLE TALKING
Some interesting tools that might make our marketing lives easier (or at least more interesting). Here's what caught my attention.
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Okay, this ChatGPT for presentations is mind blowing. ๐ช
What's in it for Marketing or any other team: Now you can make fancy slides in a matter of minutes. There are 20+ templates to choose from, and execution is super easy in the paid version. You can upload Word docs or plain PDF files or just write a prompt covering your ideas....and voila, the deck is ready in a matter of minutes.
Fair warning - Sales enablement team cannot complain about last minute deadlines for decks!
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The project management tool that's making waves for its speed and minimalist approach. Grammarly has taken over this company recently.
Marketing teams are raving about its AI-powered issue tracking and roadmap features. Think Confluence, Slack, Google Docs, Grammarly and Asana...all rolled into one PM tool, but make it more sexy! ๐
What's cool: Its minimalist interface lets you zip through tasks faster than your morning coffee kicks in.
Plus, their AI integration helps auto-categorize and prioritise tasks.
Bonus tip: This newsletter has been made on Coda and I just loved its execution simplicity.๐
โ โ : Search any phone number from 8-9 service providers.
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The new kid on the AI block that's getting attention for synthetic training data generation.
๐ Marketing potential: Generate realistic customer scenarios for testing campaigns, create diverse content variations, and train custom AI models specific to your industry.
Finally, no more "Lorem ipsum" in your mock-ups!
โDisclaimer: I havenโt personally used this one yet.
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With so much noise about AIโs impact here's my attempt in Adjacent Thinking, focussed on business leaders and CXOs interested but not yet deeply involved in AI.
๐ ADJACENT THINKING
Search
AI Agents vs Human Workers
McKinsey says 5% of jobs can be fully automated, but 50% of work activities could be enhanced by AI.
Morgan Stanley equipped 16,000 advisors with AI tools, improving client satisfaction without job displacement.
AI in Holiday Marketing
Retailers using AI-powered personalization are seeing 10-25% increase in ad spend returns.
Major players like Walmart are using AI for personalized gift recommendations.
AI Ethics in Marketing
Studies show AI can perpetuate biases in marketing, leading to potential brand damage and lost trust.
Companies like Unilever are implementing ethical AI frameworks
AI Agents vs Human Workers
What's happening:
What people are saying:
While some predict massive job losses, organizations like Accenture suggest the highest ROI comes from human-AI collaboration rather than replacement.
My take
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Signing off for this weekโs MarketShift AI digest, please do share your feedback, suggestions and topics.
Cheers,
Shashwat Co-founder & fCMO โโ
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