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Sharad's B2B Marketing Portfolio

Last edited 63 days ago by sharad jain
This portfolio showcases a selection of my work at C2FO and RateGain. The included samples demonstrate my skills in product marketing, demand generation, copy, cross-team collaboration, and more.
PS: I’ve included a resource from my days at inFeedo.
Particulars
Title
Description
Link
1
Pre-Launch Docs
Team Alignment Doc - RACI
The following document outlines all the deliverables and specifies dates for each individual to complete the C2treds (new product) website.
2
Website Brief for the External Agencies
This document was specifically designed to clearly outline the scope of work for each party or individual involved in ensuring the timely completion of the website. It was intended for internal stakeholders and agencies.
3
Decks
Pitch Deck
This link contains two decks that I built during my time at RateGain. Both decks were made for different set of products and audiences.
4
On-pagers
I crafted these one-pagers specifically for our GTM teams (Sales, Account Management, and Customer Success and Support) at RateGain. They specifically requested these to be utilized during their initial pitches.
5
Go-to-Market Plan
GTM Strategy Decks
The documents in the link contain two decks:
New product to be launched across geographies (Americas, Europe and Asia) — at RateGain
Tactical plan to meet OKRs — at C2FO
6
Copy/Content
Blogs, PR release, webinars, etc.
Contains links to the authored blogs, PRs, case studies and website copy.
7
Sales Enablement
Battlecards
I created these battle cards at RateGain. The entire brief was to make them simple and easy to digest for GTM teams. I've seen these cards shared with prospects and consumed internally.
8
Strategy
Campaign Strategy Document
The following documents outline the building blocks of the campaign and its essential elements. These documents were presented to our team internally to showcase our strategy to tackle various problems.
9
Onboarding
Lifecycle sequences, emails and correspondence
10
Lead Gen Resource
E-book
I co-created these resources while working at inFeedo during/before the onset of COVID as we know it.
11
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