There are generally 6 types of hooks:
In the next X seconds, I am going to show you how [I achieved benefit] Calling out to the audience: - who they are (if you’re a startup growth marketer) - their current circumstances (if iOS14 has decimated your Facebook ads tracking…) - their problems (if your ads are going on wild swings) - their desires (if you want to increase profit from ads) Disqualifying the audience and calling out the audience - if your campaigns have 5x ROAS, and you’re scaling like crazy and XYZ, you can go ahead and stop watching this video… however if you… Act Out The Problem OR Mistake Your Client/Customers Make If you’re doing [something] like this… you’re [making a giant mistake/wasting your ad dollars] A recent event or what’s happening in the industry that your audience can identify with XYZ happened… This means…
Hooks can also be categorized as:
Problem-focused ad hooks
Raise your hands if you hate this Raise your hands if you hate seeing no results from your ads.
I guess the secrets are out… "I guess the secrets are out... about the hidden costs in 'free' marketing platforms."
I’m exposing all influencers… "I'm exposing all influencers and their real impact on brand success.
"Unethical Ways To Get [benefit]" "Unethical Ways To Get Rapid Growth (and why you should avoid them)."
Most people can do this but what they can't do is Most marketers can make ads like this… but what they can’t do is ads like this.
Don’t do ___, do ___ instead. Don’t start a business, buy an existing business instead.
My [problem object] was [problem], I had to do THIS to fix them My ads were underperforming so badly, I had to switch to data-driven targeting to fix them.
I wasted $$ on expensive ___ until I found this! I wasted money on expensive ad agencies until I found this automated ad optimization tool!
Try this if you struggle with ___ Try this simple copy tweak if you struggle with low engagement rates.
The ugly truth about most ad campaigns is that they ignore customer psychology.
#1 mistake everyone makes when ___ The #1 mistake everyone makes when designing ads is not A/B testing.
#1 mistake every ____ makes The #1 mistake every advertiser makes is not personalizing their ads.
3 mistakes you're probably making in ___ Three mistakes you're probably making in your ad copy: too long, too boring, not targeted.
Are you making this common mistake with ____? Are you making this common mistake with your keywords?
Do you have problems with ____? I just found the perfect solution… Do you have problems with low click-through rates? I just found the perfect solution!
This hack will save you hours on ____ This ad planning hack will save you hours on campaign management.
Are you tired of ___? Try this! Are you tired of ad blockers? Try this engaging content strategy!
This simple mistake could be costing you ____ This simple targeting mistake could be costing you conversions.
This is why your ____ isn't working This is why your Facebook ad isn't working.
You need to watch this if you struggle with ____ You need to watch this if you struggle with low ad engagement.
3 tips to get rid of ____ Three tips to get rid of ineffective ad copy.
I hate ____ so I started using ___ I hate complex analytics so I started using this user-friendly dashboard.
What most people are doing wrong when it comes to their ____ What most people are doing wrong when it comes to their ad visuals.
Stop throwing away your money on expensive ___ Stop throwing away your money on expensive ad platforms.
Does anyone else hate ___ Does anyone else hate seeing no ad performance this month?
Going through ____ and want to cry? Going through ad rejections and want to cry?
If you're using ____, ditch it right away If you're using outdated ad strategies, ditch them right away.
Why you're not getting ____ and how to fix it. Why you're not getting more leads and how to fix it.
Do you feel frustrated because you ____ and don't get ____? Do you feel frustrated because you invest in ads and don't get returns?
Do you want ____ but can't figure out _____? Do you want more conversions but can't figure out your ad strategy?
Why you always struggle to do ____ no matter how hard you try Why you always struggle to get high click rates no matter how hard you try.
Are you missing these ____ in your ____? Are you missing these key elements in your ad design?
Wondering how to overcome ____? Wondering how to overcome ad fatigue?
Does your [problem object] look like this”? Does your ad performance look like this?...
"Did you know that [insert statistic] Example
The biggest misconception about [problem] is…. Example
I was tired of [problem], so I… Example
Never make these 5 mistakes. The last one is the most important Example
Benefit-Focused hooks:
You won’t believe these results… "You won’t believe these results… our new ad campaign increased sales by 300%!
This video is 60 seconds long and it could possibly change your [business/personal life] forever. This video is 60 seconds long and it could possibly change your business approach forever."
Time to let you in on a little secret…no more gatekeeping” "Time to let you in on a little secret about social media marketing…no more gatekeeping."
Let me let you in on a little secret… All of these [market dissatisfaction with existing solutions] are lying to you… Example
The #1 trick for the perfect ____ The #1 trick for the perfect social media profile
Stop scrolling if you want to _____ Stop scrolling if you want to double your online sales
[Niche] hack I wish I knew sooner… Part 1. Cooking hack I wish I knew sooner…Part 1.
Cool tip: “Part 1” here implies that it’s not an ad but a series of video 🙂
Here's a simple hack to help you ____ Here's a simple hack to help you boost your email open rates
Here's how I achieved ___ in only ___ months Here’s how I achieved a 50% increase in customer engagement in only two months
Try this one easy hack to get ____ Try this one easy hack to get more followers on Instagram
5 things you can do right now to improve ____ Five things you can do right now to improve your website's user experience
If you want ____, avoid doing ___! Instead, _____ If you want more traffic, avoid doing broad marketing! Instead, focus on niche targeting
Three tips to get your content to go viral
How to get the _____ of your dreams How to get the marketing job of your dreams
If you want ____, you NEED to try this If you want higher conversion rates, you NEED to try this new CTA strategy
If you want ____ then you've gotta try ____ If you want faster growth, then you've gotta try influencer collaborations
Want to uplevel your ____ game? Want to uplevel your content marketing game?
I never thought I would find ____ that would help me ___ I never thought I would find an analytics tool that would help me understand my audience so well
I just found the perfect ____ that helps with ____ I just found the perfect scheduling tool that helps with time management
The best thing I ever did to get ___ was ____ The best thing I ever did to get more leads was to start a blog
Getting ____ is so easy if you ____ Getting more engagement is so easy if you interact with your audience
Who else wants ____ that doesn't _____? Who else wants marketing automation that doesn't break the bank
Wanna know the secret to getting ____? Wanna know the secret to getting loyal customers
In order to get ____, do the opposite of what people tell you In order to get noticed, do the opposite of what people tell you – be unique
Stop doing this if you want ____ Stop ignoring SEO if you want more website traffic
Don’t buy xyz unless you want to xyz… This is how I (get benefit)
Product-Focused hooks:
I was SHOCKED when I tried [product] I was SHOCKED when I tried this new analytics tool – the insights are groundbreaking!"
Throw away your/cancel your [product] because [main benefit] Cancel your ad insight subscription because…
There is no way I’m going back to my old ___ "There is no way I’m going back to my old analytics platform"
"HONEST REVIEW after 30 days" "Th
Product Type too good not to share Best Finance Newsletters too good not to share
This ___ has gone viral for a reason "This ad optimization tool has gone viral for a reason"
The 5 star ____ you’ve been waiting for "The 5 star customer relationship management software you’ve been waiting for"
Would you use this? Be honest "Would you use this new social media scheduling tool? Be honest"
Why is everyone talking about ___ product? "Why is everyone talking about this AI-driven copywriting product?"
Call me crazy but I just bought this "Call me crazy but I just bought this premium market research service"
Stuff you didn’t know you needed "Stuff you didn’t know you needed like an automated email marketing platform"
When I tell you this product changed my life… "When I tell you this SEO tool changed my life..."
I've been eyeing these for so long, and decided to treat myself "I've been eyeing this high-end video production suite for so long, and decided to treat myself"
"Are you still using traditional billboards?"
Are you still using your old ____? "Are you still using your old keyword research tools?"
I wish I found this sooner! "I wish I found this automated ad bidding software sooner!"
This ___ is my holy grail "This user behavior tracking tool is my holy grail"
This ___ I found is everything! "This influencer collaboration platform I found is everything!"
Trying to figure out how I survived this long without ____ "Trying to figure out how I survived this long without a dynamic content personalization tool"
Don't buy ____, buy this! "Don't buy generic ad templates, buy this customized ad design service!"
You need this ____ in your life! "You need this real-time analytics dashboard in your life!"
Why I stopped using ____ and use ____ instead "Why I stopped using manual A/B testing and use this automated solution instead"
The BEST ___ I've ever used! "The BEST digital ad creation tool I've ever used!"
I tried every ____ so you don't have to "I tried every email marketing platform so you don't have to"
"My go-to social media management tool for client campaigns"
What I ordered vs. what I got "What I ordered vs. what I got: Expectations and realities of marketing automation software"
Best ___ products I've tried that actually work "Best lead generation products I've tried that actually work"
I just got my ___ and I'm so excited "I just got my premium content curation tool and I'm so excited"
These ____ are a gamechanger "These AI-generated ad copies are a gamechanger"
I'm obsessed with my new ____ and here's why "I'm obsessed with my new interactive ad format and here's why"
I keep seeing these ____ all over my feed so I had to try them "I keep seeing these native advertising opportunities all over my feed so I had to try them"
I can't believe I found a ____ that actually ____ "I can't believe I found a budgeting tool that actually simplifies marketing expenses"
____ is the only product I use for ____ "This social listening tool is the only product I use for market insights"
I've been searching for the best ____ out there "I've been searching for the best influencer marketing platform out there"
I tried ____ so you don't have to "I tried various content marketing strategies so you don't have to"
I found this ____ that went viral on TikTok I found this viral ad creation tool that went viral on TikTok"
This ____ makes the perfect gift for ____ "This subscription to an ad industry magazine makes the perfect gift for a marketing colleague"
These hardly ever go on sale "These premium market analysis reports hardly ever go on sale"
I finally got this _____ everyone's talking about "I finally got this cutting-edge programmatic ad buying platform everyone's talking about"
I was today years old when I found this…
Example
"What I Ordered Vs What I Got"
Example Stuff I found on the internet I no longer can live without
Example
This [product type] [benefit] so good, it’s banned in some countries
Example
I caught my friend trying to buy (product)
Example
I am (your target audience) of course I use (product)
Example
I am [the ideal customer persona] and this made me [ get the outcome]
Example
In [time to get the outcome, you'll [get the outcome]
Example
[best audience] who try [the product] will [get the outcome in time].
Example
I replaced [old solution] with [product].
Example
Why [your best audience] are leaving [your competitor/old solution].
Example
Other Hooks:
This hook creates a sense of urgency and importance, making it ideal for introducing new products or significant updates.
This hook sparks curiosity and is great for introducing surprising product benefits or unique features.
Similar to "You'll never believe it," this hook teases something extraordinary, perfect for innovative or groundbreaking products.
I promise you've never seen anything like this before This hook suggests uniqueness and can be effective for products with new or unusual features.
You don't want to miss this! It creates a fear of missing out (FOMO), useful for limited-time offers or exclusive deals.
This is an absolute gamechanger Ideal for products that offer a new approach or significantly better solutions than existing ones.
Things that are worth every penny This hook can be effective for premium products, emphasizing their value for money.
Great for retargeting campaigns or reminding customers of ongoing offers or benefits.
What if I told you that ____? This hook is perfect for challenging common beliefs or introducing innovative concepts in your product.
POV: (insert a situation your ICP Could relate to)
Example
I am about to (insert something shocking that happens at the end of the video) Example: I am about to drink toilet water
500+ Unsorted Hooks