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List of privacy-friendly analytics tools
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Matomo (formerly Piwik)
Matomo (formerly Piwik) is a web analytics tool that provides detailed insights into website traffic and visitor behavior. It is an open-source software that can be self-hosted or used as a cloud-based service.
In terms of compliance with European regulations, Matomo is GDPR (General Data Protection Regulation) compliant. It offers features such as anonymization of visitor IP addresses, opt-in or opt-out consent options for tracking, and the ability to delete visitor data upon request. Matomo also offers a Data Processing Agreement (DPA) for users who need to comply with GDPR regulations.
Open Web Analytics (OWA)
Open Web Analytics (OWA) is a free and open-source web analytics software that allows users to track and analyze website usage. It provides detailed insights into website traffic, user behavior, and conversion rates. OWA is compliant with European regulations such as GDPR, which ensures that user privacy is protected. It also offers features such as IP anonymization and opt-out tracking to ensure compliance with privacy regulations. Overall, OWA is a powerful and reliable tool for website analytics that is compliant with European regulations.
Plausible Analytics
Plausible Analytics is a web analytics tool that provides website owners with insights into their website traffic. It is designed to be a privacy-focused alternative to Google Analytics, and does not use cookies or track personal information. Plausible Analytics is compliant with European regulations, including GDPR and ePrivacy Directive, and offers users the ability to anonymize visitor IP addresses. The tool provides detailed metrics on website traffic, including pageviews, bounce rate, and referral sources, and offers a range of integrations with popular website builders and content management systems. Overall, Plausible Analytics is a reliable and privacy-conscious option for website owners looking to gain insights into their website traffic while remaining compliant with European regulations.
Simple analytics
Simple Analytics is a tool that allows users to track their website's visitors and gather insights into their behavior. It offers features such as real-time tracking, pageviews, bounce rates, and session durations. The tool is fully compliant with European regulations, including the General Data Protection Regulation (GDPR). It provides users with the ability to collect data in a privacy-friendly way and offers options to respect visitors' privacy preferences. Simple Analytics is a useful tool for website owners looking to improve their website's performance and user experience while adhering to European regulations.
Tool
Matomo (formerly Piwik)
Status
New
Website
Description
Matomo (formerly Piwik) is a web analytics tool that provides detailed insights into website traffic and visitor behavior. It is an open-source software that can be self-hosted or used as a cloud-based service.
In terms of compliance with European regulations, Matomo is GDPR (General Data Protection Regulation) compliant. It offers features such as anonymization of visitor IP addresses, opt-in or opt-out consent options for tracking, and the ability to delete visitor data upon request. Matomo also offers a Data Processing Agreement (DPA) for users who need to comply with GDPR regulations.
Consent-free tracking
Matomo (formerly Piwik) provides consent-free tracking by default. However, to configure it in a way that doesn't require asking for user-consent, you need to make sure that you disable all features that collect personal data, such as IP address tracking and user ID tracking. Additionally, you should also configure your Matomo installation to respect "Do Not Track" browser settings, and provide users with the ability to opt-out of tracking altogether.
Event tracking
Matomo provides a JavaScript tracking code that can be added to your website to track page events. It does not have a built-in tag manager, but it integrates with other tag manager solutions such as Google Tag Manager and Tealium.
To track a page view, you can use the following code:
_paq.push(['trackPageView']);
To track a custom event, you can use the following code:
_paq.push(['trackEvent', 'Category', 'Action', 'Name', 'Value']);
Replace ‘Category', ‘Action', ‘Name', and 'Value’ with the appropriate values for your event.
Pricing
Self-hosting is free, cloud-hosted option available from
199 SEK/month
Self-hosting available?
Cloud-hosting available?
Self-hosting details
General
Bitnami deployment available
Requires MySQL/MariaDB, means we cannot use existing db-servers. Either we need a PaaS server or we run the database in a container connected to some cloud storage persistance.
Recommended server specs
Tracking 100,000 page views per month or less
While Matomo can scale to millions of pages, it is also very efficient to run on a smaller scale, even on a shared hosting account.
One server is sufficient to host both the database and app server
App server minimum recommended configuration: 2 CPU, 2 GB RAM, 50GB SSD disk.
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