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How to Warm Up your TikTok & IG accounts

When creating TikTok and Instagram accounts for your app, following a strategic warm up process is essential to avoid limiting your initial reach. A proper account warm up helps the platform understand how to categorize your content, identify your niche, and determine which users should see your posts.

Here's a step-by-step guide to follow after creating your TikTok and Instagram accounts:

1. Complete your profile

This is obvious but we need to be clear that this is the first step to complete before starting any warm up action. We need to have the profile 100% completed, including: profile picture, name, username, biography, and a bio link that redirects to the App Store/Google Play (you’ll be able to do this on TikTok when you reach 1,000 followers)

2. Switch to business account

When your profile is ready, you need to change your account from a personal account to a business account. This will allow you to have advanced statistics for your posts, which is very useful when, for example, you want to detect what went wrong in a video so you can correct it in future ones.

3. Interact with accounts in your niche

From day one, dedicate time to interact with accounts in your field:

Follow 10-20 large accounts in your niche

Like and comment on their posts

4. Strategic content consumption

The content you consume also influences how platforms categorize your account:

Look for content in your niche and watch it until the end

Avoid consuming random content outside your niche. Scroll quickly past it.

5. Don't act like a bot

TikTok and Instagram can detect suspicious behavior on your account if you perform too many actions quickly, so you need to avoid this to prevent being blocked.

Don't comment on many posts quickly

Don't give likes rapidly

Don't write the same comment on each post

6. Publish content from day one

After completing the first 5 steps on the first day, you can start publishing content. I recommend posting at least once a day, although 2 or even 3 times daily would be better, especially at the beginning to accelerate the growth process. Leave a minimum of 3 hours between each publication.

By following these steps, you ensure that you start off on the right foot and accelerate the growth process of your accounts on TikTok and Instagram.

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