Explore

Ad Hook Templates

Plug and play hooks to start using in your ads.

There are generally 6 types of hooks:

Pattern Interrupt

Claim:

In the next X seconds, I am going to show you how [I achieved benefit]

Calling out to the audience:

- who they are (if you’re a startup growth marketer)

- their current circumstances (if iOS14 has decimated your Facebook ads tracking…)

- their problems (if your ads are going on wild swings)

- their desires (if you want to increase profit from ads)

Disqualifying the audience and calling out the audience

- if your campaigns have 5x ROAS, and you’re scaling like crazy and XYZ, you can go ahead and stop watching this video… however if you…

Act Out The Problem OR Mistake Your Client/Customers Make

If you’re doing [something] like this… you’re [making a giant mistake/wasting your ad dollars]

A recent event or what’s happening in the industry that your audience can identify with

XYZ happened… This means…

Hooks can also be categorized as:

Problem-Focused

Product-Focused

Benefit-Focused

Problem-focused ad hooks

These hooks highlight common pain points faced by SaaS users, such as inefficiencies, high costs, or poor performance, and position your software as the solution.

Raise your hands if you hate this

Template: "Raise your hands if you hate [specific SaaS-related problem]."

Example: "Raise your hands if you hate wasting time on manual data entry."

I guess the secrets are out…

Template: "I guess the secrets are out… about the [specific drawback] of [common SaaS tool or approach]."

Example: "I guess the secrets are out… about the limitations of 'free' project management tools."

I’m exposing all…

Template: "I’m exposing all the [myths/misconceptions] about [SaaS category] and what really [desired outcome]."

Example: "I’m exposing all the myths about CRM software and what really drives customer loyalty."

Unethical Ways To Get [benefit]

Template: "Unethical Ways To Get [desired SaaS benefit] (and why [your ethical solution] is better)."

Example: "Unethical Ways To Boost User Engagement (and why ethical UX design is better)."

Most people can do this but what they can't do is…

Template: "Most [SaaS users/role] can [basic task], but what they can’t do is [advanced outcome] without [your solution]."

Example: "Most developers can write code, but what they can’t do is scale it efficiently without the right tools."

Don’t do ___, do ___ instead

Template: "Don’t [inefficient action], do [your solution] instead."

Example: "Don’t build your own analytics platform, use ours instead."

My [problem object] was [problem], I had to do THIS to fix them

Template: "My [SaaS-related entity] was [specific problem], I had to [your solution] to fix it."

Example: "My team’s productivity was tanking, I had to implement this collaboration software to fix it."

I wasted $$ on expensive ___ until I found this!

Template: "I wasted money on expensive [SaaS category] until I found this [your product benefit]."

Example: "I wasted money on expensive CRM systems until I found this affordable alternative."

Try this if you struggle with ___

Template: "Try this if you struggle with [specific SaaS problem]."

Example: "Try this if you struggle with high churn rates."

The ugly truth about ___

Template: "The ugly truth about most [SaaS tool/category] is [hidden flaw]."

Example: "The ugly truth about most project management tools is they complicate rather than simplify."

#1 mistake everyone makes when ___

Template: "The #1 mistake everyone makes when [SaaS-related action] is [common error]."

Example: "The #1 mistake everyone makes when choosing a SaaS product is not checking for integration capabilities."

Benefit-Focused Ad Hook

These hooks emphasize the positive outcomes your SaaS product delivers, such as increased efficiency, cost savings, or improved results.

You won’t believe these results…

Template: "You won’t believe how this [SaaS product] [specific benefit]!"

Example: "You won’t believe how this CRM boosted our customer retention by 50%!"

This video is 60 seconds long and it could possibly change your [business/personal life] forever

Template: "This video is 60 seconds long and it could possibly change your [SaaS-related goal] forever."

Example: "This video is 60 seconds long and it could possibly change your team’s productivity forever."

Time to let you in on a little secret…no more gatekeeping

Template: "Time to let you in on a little secret about [SaaS benefit]…no more gatekeeping."

Example: "Time to let you in on a little secret about automating your workflows…no more gatekeeping."

The #1 trick for the perfect ___

Template: "The #1 trick for the perfect [SaaS-related outcome]."

Example: "The #1 trick for the perfect user onboarding experience."

Stop scrolling if you want to ___

Template: "Stop scrolling if you want to [specific SaaS benefit]."

Example: "Stop scrolling if you want to reduce your software development time by half."

[Niche] hack I wish I knew sooner… Part 1

Template: "[SaaS niche] hack I wish I knew sooner… Part 1."

Example: "DevOps hack I wish I knew sooner… Part 1."

Here's a simple hack to help you ___

Template: "Here’s a simple hack to help you [SaaS improvement]."

Example: "Here’s a simple hack to help you improve your app’s loading speed."

Here’s how I achieved ___ in only ___ months

Template: "Here’s how I achieved [SaaS benefit] in only [timeframe]."

Example: "Here’s how I achieved a 99% uptime in only three months."

Try this one easy hack to get ___

Template: "Try this one easy hack to get [desired SaaS outcome]."

Example: "Try this one easy hack to get more sign-ups for your free trial."

5 things you can do right now to improve ___

Template: "Five things you can do right now to improve your [SaaS-related metric]."

Example: "Five things you can do right now to improve your software’s security."

Product-Focused Ad Hook

These hooks spotlight your SaaS product, emphasizing its features, superiority, or uniqueness.

I was SHOCKED when I tried [product]

Template: "I was SHOCKED when I tried this [SaaS product] – it’s [key benefit]!"

Example: "I was SHOCKED when I tried this new project management software – it’s a game-changer!"

Throw away your/cancel your [product] because [main benefit]

Template: "Cancel your [outdated tool] because this [your product] [main benefit]."

Example: "Cancel your outdated accounting software because this new one automates everything."

There is no way I’m going back to my old ___

Template: "There is no way I’m going back to my old [SaaS category]."

Example: "There is no way I’m going back to my old email marketing tool."

HONEST REVIEW after 30 days

Template: "HONEST REVIEW of this [SaaS product] after 30 days of use."

Example: "HONEST REVIEW of this CRM after 30 days of use."

Product Type too good not to share

Template: "[SaaS category] too good not to share."

Example: "Task management tools too good not to share."

This ___ has gone viral for a reason

Template: "This [SaaS product] has gone viral for a reason."

Example: "This collaboration platform has gone viral for a reason."

The 5 star ____ you’ve been waiting for

Template: "The 5-star [SaaS product] you’ve been waiting for."

Example: "The 5-star customer relationship management software you’ve been waiting for."

Would you use this? Be honest

Template: "Would you use this [SaaS product]? Be honest."

Example: "Would you use this AI-powered customer support bot? Be honest."

Why is everyone talking about ___ product?

Template: "Why is everyone talking about this [SaaS product]?"

Example: "Why is everyone talking about this new data visualization tool?"

Call me crazy but I just bought this

Template: "Call me crazy but I just subscribed to this [SaaS product]."

Example: "Call me crazy but I just subscribed to this premium API monitoring service."

Other Ad Hook

These hooks don’t fit neatly into the above categories but are versatile and attention-grabbing for SaaS ads.

Breaking news!

Template: "Breaking news! Our [SaaS product] just [new feature/update]."

Example: "Breaking news! Our software just integrated with [popular platform], making your workflow seamless."

You’ll never believe it

Template: "You’ll never believe how this [SaaS product] [surprising benefit]."

Example: "You’ll never believe how this app reduced our operational costs by 40%."

This will blow your mind

Template: "This [SaaS feature/product] will blow your mind."

Example: "This new feature in our software will blow your mind."

I promise you’ve never seen anything like this before

Template: "I promise you’ve never seen a [SaaS category] this [unique trait] before."

Example: "I promise you’ve never seen a dashboard this intuitive before."

You don’t want to miss this!

Template: "You don’t want to miss this [SaaS offer/benefit]!"

Example: "You don’t want to miss this limited-time discount on our premium plan!"

This is an absolute gamechanger

Template: "This [SaaS product] is an absolute gamechanger for [target audience]."

Example: "This new automation tool is an absolute gamechanger for small businesses."

Things that are worth every penny

Template: "This [SaaS product] is worth every penny for [specific benefit]."

Example: "This cybersecurity suite is worth every penny for protecting your data."

Quick reminder!

Template: "Quick reminder! Our [SaaS event/offer] is [timeframe]."

Example: "Quick reminder! Our webinar on maximizing ROI with our software is tomorrow."

What if I told you that ___?

Template: "What if I told you that you could [SaaS benefit] with [your product]?"

Example: "What if I told you that you could cut your development time in half with our platform?"

POV: (insert a situation your ICP could relate to)

Template: "POV: You’re a [target audience] struggling with [problem] – here’s [your solution]."

Example: "POV: You’re a startup founder struggling to manage multiple tools – here’s the all-in-one solution."

Incorporating the Six Hook Types

Here are examples of how these templates align with the six hook types, specifically tailored for SaaS companies:

Pattern Interrupt

Template: "Wait, what? A [SaaS product] that [unexpected feature]?"

Example: "Wait, what? A software that writes its own code?"

Claim

Template: "In the next [timeframe], I’m going to show you how I [achieved SaaS benefit]."

Example: "In the next 30 seconds, I’m going to show you how I increased our app’s user base by 200%."

Calling Out to the Audience

Who they are: "If you’re a [SaaS role]…"

Example: "If you’re a SaaS founder tired of high churn rates…"

Their circumstances: "If [industry change] has impacted your [SaaS process]…"

Example: "If recent API updates have disrupted your integrations…"

Their problems: "If your [SaaS metric] is [problem]…"

Example: "If your app’s downtime is costing you customers…"

Their desires: "If you want to [SaaS goal]…"

Example: "If you want to scale your SaaS without breaking the bank…"

Disqualifying the Audience

Template: "If your [SaaS metric] is already [ideal state], skip this. But if [opposite state]…"

Example: "If your SaaS is already hitting 10x growth, skip this. But if you’re stuck…"

Act Out The Problem or Mistake

Template: "If you’re still [outdated SaaS practice], you’re [negative consequence]."

Example: "If you’re still using spreadsheets for project management, you’re wasting time and money."

A Recent Event or Industry Happening

Template: "With [recent event], your [SaaS process] might be [impact]. Here’s how to [solution]."

Example: "With the new data privacy laws, your current software might be non-compliant. Here’s how to fix that."

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