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Direct traffic increase <> Bootcamp

‘Direct’ - We see a huge surge in number of leads from the ‘direct’ channel same days out

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‘Organic’ - Leads from ‘organic’ on the other hand have been dropping since last 2 runs and are almost ‘zero’ for the currently active runs. The drop though does not completely commensurate the spike in leads from ‘direct’

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Note: No such rise (or) fall is seen last year from these channels

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