‘Direct’ - We see a huge surge in number of leads from the ‘direct’ channel same days out
‘Organic’ - Leads from ‘organic’ on the other hand have been dropping since last 2 runs and are almost ‘zero’ for the currently active runs.
The drop though does not completely commensurate the spike in leads from ‘direct’
Note: No such rise (or) fall is seen last year from these channels
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