Status as on 13 Feb’23
Facebook - Targeting and Performance
Audience 1 - Interest
Audience 2 - Education Industry
Audience 3 - Job Titles
Campaign level performance
App profiles from FB
1
work_exp_slab
Job_title
industry
2
10-14 Years
Clinical Practice Specialist
Healthcare
3
15-19 Years
Educator
Education
There are no rows in this table
Google - Targeting and Performance
App profiles from Google
work_exp_slab
Job_title
industry
Column 4
1
20+ Years
Senior Director
Other-Military
paid app
2
<5 Years
ESL teacher
Education
3
10-14 Years
Teacher
Education
There are no rows in this table
Optimizations
Introduction of image extensions in ads
Initial results
Introduction of dynamic keywords
Initial results - currently performing similar to responsive search ads
Other improvements
2. MDR activation on the landing page
Next Steps
2. Discussion on possibility of B2B activation
3. Insights from the internal inaugural ‘Emeritus ID batch’ (customer acquisition)
4. Push marketing via email?
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