Status as on 13 Feb’23
Currently seeing a poor L2PA conversion rate Marketing to continue not beyond $-10K CM
Facebook - Targeting and Performance
Audience 2 - Education Industry
Audience 3 - Job Titles
Campaign level performance
Google - Targeting and Performance
Introduction of image extensions in ads
CTR improvement observed from 4.42% to 4.84% CPL drop from $149 to $112 Introduction of dynamic keywords
Initial results - currently performing similar to responsive search ads
‘Emeritus Advantage’ section revamp - stats highlighted better
2. MDR activation on the landing page
Bundling ‘Emeritus Insights’ 1 year subscription
2. Discussion on possibility of B2B activation
3. Insights from the internal inaugural ‘Emeritus ID batch’ (customer acquisition)
4. Push marketing via email?
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