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SEO Workbook
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    • Admin
      • Contacts for Review
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    • 2024 SEO
      • 2024 SEO Initatives
      • 2024 SEO At A Glance
      • 2024 Page Production - Status Tracker
    • 2025 SEO
      • 2025 Page Development
        • 2025 SEO New Page Development
          • 2025 Process + Timeline
            • Feb/Mar Timelines
          • LOB Priority & Seasonality
        • Page Refresh: Process
      • 2025 Project Management
        • 2025 SEO Initiatives
        • 2025 SEO Initiatives
        • 2025 SEO Completed: At A Glance
        • 2025 Page Production - Status Tracker
      • Reporting
        • 2025 Weekly Reporting
          • New Master Report: 2025
          • Master Report: 2025
            • Master Report (PDF.1) - Status Overview)
            • Master Report (PDF.1b) - Status Overview)
            • Master Report (PDF.2) - Content Production Breakdown
            • Master Report (PDF.3) - Pages in Progress
            • Master Report (PDF.3b) - Pages in Progress
            • Master Report (PDF.4) - Pages Development Status
            • Master Report (PDF.5) - Average Time to Publish
            • Monthly: Pages by Workflow Stage (by LOB)
          • Backend Report Production
            • All 2025 Initiatives
            • Pages by Status
            • Tracking by Quarter
            • Pages in Progress per LOB
            • Pages by Initiative Type
            • Page Status Initiative Type
            • Published Pages (New vs Refresh)
            • Avg Time to Publish
            • Avg Time in each Process Step
            • Progress Bar
        • Commercial Reporting
        • SEORA Reporting
      • SEO Team Reviews
        • Motorcycle Business Review
        • MOAT Business Review
        • Auto Business Review
        • Commercial Auto & Business Review
        • Boat Business Review
        • RV Business Review
        • Legal Review
        • Pages Ready for Development
        • Published Pages YTD
        • DELETE 2025 Page Production - Status Tracker
        • Delete - Published Pages only
    • 2026 SEO
      • 2026 SEO Development
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2026 SEO Development
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2026 SEO Development


Annual Planning: 2026 SEO Planning Timeline
Phase
Task
Status
Duration
Start Date
End Date
Phase 0: Internal Reset
2
AI integration
30 days
8/1/2025
8/31/2025
Decide on GFD involvement
32 days
9/1/2025
10/3/2025
Phase 1: SEO & Business Alignment
2
Align on Business Needs & Priorities with Pod Leads
8 days
9/15/2025
9/23/2025
Align with partners: Dotcom team, Engineering, Product
16 days
9/29/2025
10/15/2025
Phase 2: Quantitative Analysis & Initial List Production
3
Keyword research, Content Gap Analysis, & Content Audit to identify high value keywords
18 days
9/29/2025
10/17/2025
Initial keyword/topic list is built
2 days
10/20/2025
10/22/2025
Build High Level Pillar Structure
2 days
10/22/2025
10/24/2025
Phase 3: Content List Approval & Updates
5
Optional: Media Analytics Reviews with their perspective​
4 days
10/27/2025
10/31/2025
Share preliminary list with LOB pod leads
-
10/27/2025
10/27/2025
Business Review: Get LOB feedback on initial list & what to prioritize
11 days
10/27/2025
11/7/2025
Revise list based on feedback and create final plan
4 days
11/10/2025
11/14/2025
Rebuild High Level Pillar Structure based on final list
2 days
11/17/2025
11/19/2025
Phase 4: Production List Finalization
5
Internal Prioritization of content creation between LOBs
6 days
11/19/2025
11/25/2025
Optional: Media Analytics Reviews with their perspective​
4 days
11/21/2025
11/25/2025
Publish final 2026 plan
-
11/26/2025
11/26/2025
Share List of Pages & Timeline to LOBs
-
12/1/2025
12/1/2025
Create tickets to track pages through production
4 days
12/1/2025
12/5/2025
⁠


Page Development: SEO Timeline
Phase
Task
Notes/ Detail
Owner
Depends on
Duration
Start Date
End Date
Phase 5: Content Creation
Content Creation
Open
GFD
7 days
1/5/2026
1/12/2026
Phase 6: Internal Review process
When content is ready for review notify SEO team and bot
Open
GFD
-
1/9/2026
1/9/2026
Phase 6: Internal Review process
SEO review + prep
Open
SEO
1 day
1/12/2026
1/13/2026
Phase 6: Internal Review process
Marketing review
Open
Business POC
7 days
1/14/2026
1/21/2026
Phase 6: Internal Review process
Business review
Open
Business POC
​
Phase 6: Internal Review process
Legal review
Open
Legal
7 days
1/28/2026
2/4/2026
Phase 6: Internal Review process
Create ADO ticket for page mockup
Open
SEO
-
2/5/2026
2/5/2026
Phase 6: Internal Review process
IT creates page mockup
Open
IT team
13 days
2/6/2026
2/19/2026
Phase 6: Internal Review process
SEO Mockup approval
Open
SEO
4 days
2/20/2026
2/24/2026
Phase 6: Internal Review process
Business Mockup approval
Open
Business POC
7 days
2/25/2026
3/4/2026
Phase 7: Production
Page goes into production
Open
SEO team
-
3/5/2026
3/5/2026
Phase 8: Optimization
Measure progress of new content & continue optimization
Open
MA
​
Phase 8: Optimization
Quarterly Review of LOB priorities to ensure annual plan is still applicable
Open
SEO team, GEICO Pod Leads
​
There are no rows in this table
⁠


Annual Planning: 2026 SEO Planning Timeline_Full View
Phase 0: Internal Reset
Phase 1: SEO & Business Alignment
Phase 2: Quantitative Analysis & Initial List Production
Phase 3: Content List Approval & Updates
Phase 4: Production List Finalization
Phase 5: Content Creation
Phase 6: Internal Review process
Phase 7: Production
Phase 8: Optimization
Phase 8: Optimization
2024
2025
2026
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
31
7
14
21
28
5
12
19
26
2
9
16
23
30
7
14
21
28
4
11
18
25
1
8
15
22
29
6
13
20
27
3
10
17
24
1
8
15
22
29
5
12
19
26
2
9
16
23
2
9
16
23
30
6
13
20
27
4
11
18
25
1
8
15
22
29
6
13
20
27
3
10
17
24
31
7
14
21
28
5
12
19
26
2
9
16
23
30
7
14
21
28
4
11
18
25
1
8
15
22
1
8
15
22
29
5
12
19
26
3
10
17
24
31
7
14
21
28
5
12
19
26
2
9
16
23
30
6
13
20
27
Phase 0: Internal Reset
Phase 1: SEO & Business Alignment
Phase 2: Quantitative Analysis & Initial List Production
Phase 3: Content List Approval & Updates
Phase 4: Production List Finalization
Phase 5: Content Creation
Phase 6: Internal Review process
Phase 7: Production
Phase 8: Optimization
TodayFit
⁠



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