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PRD (Product Requirements Document)

1. Product Name

Friday AI

2. Problem Statement

Businesses and media pages rely heavily on Instagram for visibility and engagement, but turning articles into visually appealing, informative posts is slow and manual. Teams must read, summarize, design thumbnails, write captions, choose hashtags, and credit sources — all repetitive, time-consuming work. Existing automation tools focus on scheduling, not intelligent content creation.

3. Opportunity

An AI-driven system that converts articles into ready-to-post Instagram content can streamline media operations, boost output, and maintain brand consistency at scale.

4. Target Users

Small businesses and startups
News aggregators and media pages
Marketing and social media managers

5. Core Features

URL-based article input
AI text summarization and caption generation
Automatic image sourcing and thumbnail creation
Hashtag and source credit generation
Instagram account integration and auto-posting

6. Success Metrics

Time saved per post
Number of posts automated per week
Engagement rates compared to manual posts

7. User Journey / Flow

User pastes article URL → AI fetches and summarizes → Thumbnail and caption generated → User reviews/edit → Post published to Instagram
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Friday AI_ User Journey.png
Friday AI - User Journey Diagram
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1. Product Name
2. Problem Statement
3. Opportunity
4. Target Users
5. Core Features
6. Success Metrics
7. User Journey / Flow
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