Skip to content
Gallery
My Portfolio
Portfolio
Case Studies
Template Resources
Share
Explore
Sr Digital PM Homework '23

icon picker
Project Plan & SOW

Create a high-level project plan and structure of a SOW for this brief. What activities and resources do you think are needed to deliver the brief? What might key deliverables be?

SOW.

Key Deliverables in Phase 1 (pre-launch).

Technology:
Technical Design Document, including Technical Architecture.
Development Roadmap and Sprint Plans.
GA Dashboard.
Research:
Research Plan(s).
Research Findings and Recommendations.
User research outcomes.
Market research outcomes.
Quantitative/qualitative research outcomes.
Design / Technology-adjacent.
Component Library.
Content:
Content Governance.
Information Architecture.
Sitemap.
Product:
Competitive Analysis.
Customer Personas.
Customer Journeys.

Key Deliverables in Phase 2 (post-launch)

Technology:
Updated Technical Design Document, including Technical Architecture.
Updated Development Roadmap and Sprint Plans.
Research:
Updated Research Plan(s).
Updated Research Findings and Recommendations.
User research round 2 outcomes.
Design / Technology-adjacent.
Expanded, Custom Component Library.
Content:
Updated Sitemap.
Editorial Strategy.
Communication Calendar.
Product:
New Markets; Expanded Customer Personas.
New Markets; Expanded Customer Journeys.

Activities and Resources.

Startup Activities
Coordinate technology license procurement with client and vendors.
Project KO.
Perform business objectives workshop.
Perform craft audits.
Materials review.
Stakeholder interviews.
Vision definition (future state, large site).
“Day 1” Activities (See Project Plan)
Resources —
⁠
People
⁠
.
⁠
Technology
⁠
.
Project Plan.
1
⁠
Phase
Activity
Start Date
Duration
Transform
14
Sitecore Platform Implementation, Integration Setup, and Feature Development
10/1/2023
42 days
Environment Setup
10/1/2023
5 days
Develop Site Taxonomy
10/6/2023
4 days
Establish Integrations
10/6/2023
21 days
Build Taxonomy in BE
10/10/2023
5 days
Establish Content Governance and Workflow
10/10/2023
8 days
Create Content Environment
10/15/2023
5 days
Implement Sitecore Pattern Library
10/20/2023
7 days
User Testing 1
10/23/2023
4 days
Translation Support
10/25/2023
4 days
Demo
10/29/2023
-
Penetration Testing
10/31/2023
4 days
Stabilization and Code Freeze
11/4/2023
6 days
Launch
11/10/2023
2 days
Innovate
12
Product Strategy
10/1/2023
84 days
Market Testing
10/15/2023
21 days
Requirements Gathering
10/15/2023
35 days
Content Development
10/22/2023
21 days
Wireframing
10/29/2023
28 days
Visual Design System
11/5/2023
28 days
Generate Leads
11/12/2023
42 days
Post-Launch Sprint Release 1
11/12/2023
14 days
Post-Launch Sprint Release 2
11/26/2023
14 days
User Testing 2
12/10/2023
7 days
Post-Launch Sprint Release 3
12/10/2023
14 days
Vision Delivery
12/11/2023
6 days
Grow
4
Journey Optimization
11/12/2023
42 days
Content Engagement
11/12/2023
42 days
Experience Personalization
11/19/2023
35 days
Marketing Automation
11/19/2023
28 days
⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.