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Sr Digital PM Homework '23
Base
Roles
1
2
3
4
5
6
7
8
9
10
11
12
13
Roles
Tech Director
Tech Lead
FE Engineer
BE Engineer
QA Analyst
Visual Designer
UX Designer
Product Manager
Project Manager
Content Strategist
Researcher
Analyst
Client Partner
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Phase
1
2
3
Name
Transform
Innovate
Grow
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Client opinion
1
2
3
Name
Very open
Some preference
High preference
There are no rows in this table
Definition
1
2
3
Name
Requirement
Objective
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Priority
Name
1
Low
2
Medium
3
High
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Craft
Client Opinion
Role/Title Options
Phase
1
Strategy
High preference
FE Engineer
Transform
Innovate
2
Technology
Very open
BE Engineer
Transform
Innovate
3
Content
Very open
BE Engineer
Transform
Innovate
4
Design
Some preference
Tech Director
Tech Lead
Transform
Innovate
5
Analytics
Some preference
Tech Director
Tech Lead
Transform
Innovate
6
Research
Very open
Tech Director
Tech Lead
Transform
Innovate
7
Program
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Craft
Craft
1
Product
2
Technology
3
Content
4
Design
5
Analytics
6
Research
7
Program
8
Strategy
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Activities
Activity
1
Sitecore Platform Implementation, Integration Setup, and Feature Development
2
Environment Setup
3
Develop Site Taxonomy
4
Build Taxonomy in BE
5
Penetration Testing
6
Stabilization and Code Freeze
7
Product Strategy
8
Market Testing
9
Launch
10
Establish Integrations
11
Implement Sitecore Pattern Library
12
Journey Optimization
13
Experience Personalization
14
Marketing Automation
15
Wireframing
16
Visual Design System
17
User Testing 1
18
Create Content Environment
19
Demo
20
Translation Support
21
Content Engagement
22
Generate Leads
23
Content Development
24
Establish Content Governance and Workflow
25
Vision Delivery
26
Post-Launch Sprint Release 1
27
Post-Launch Sprint Release 2
28
Post-Launch Sprint Release 3
29
User Testing 2
30
Requirements Gathering
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