Unique page scroll of the newly redesigned Aon homepage.
Aon Digital Transformation.
Summary
The Aon digital transformation was my primary project while at Huge, where we were tasked with proposing a complete overhaul of their primary site.
Our team recommended and implemented a completely new Sitecore solution with a robust authoring experience.
The Huge design team pushed Aon to stretch their design system, which crystallized in the dynamic scroll, slight expansion of secondary brand colors, and other motion elements.
Our content group supported Aon in rethinking their IA and Taxonomy, and successfully navigated the organizational change from Solutions → Capabilities. We delivered an updated Editorial Strategy and robust Authoring Guide, and completed several author training sessions to aid in content migration efforts ahead of launch.
The technology team focused on a full-scale overhaul of the site, starting with an understanding of the existing ecosystem and, through several workshops and requirements sessions, proposing a new CMS and integrations plan to account for existing technologies. As the solution moved closer to launch-ready, we held several knowledge transfer sessions as part of delivery which guided the Aon team on how to use the CMS and other fundamental technical products.
Discovery & Definition Phase
December 2022 through March 2023
Craft Audits (Content, Technology, etc.)
Design Exploration
Technology Recommendation
Technical Design Documentation
Research (Qual. & Quant.)
IA & Taxonomy
Design & Development Phase
3-week Sprints
May 2022 through July 2023
Site Launch: July 2023
Team Structure
Program
1 Client Services Director
1 Project Manager
2 Product Managers
1 U.S.-based
1 UK-based
Content
1 Content Strategy Director
1 Content Strategy Assoc. Director
Design
1 Creative Director
1 UX Designer
1 UI Designer
1 Motion Designer
Dev
Dev Leadership (Colombia)
1 Tech Director
1 Tech Lead
1 DevOps
Front-End (Vietnam)
1 Tech Lead
5 Front-End Devs
Back-End (Vietnam)
1 Tech Lead
3 Back-End Devs
Quality Assurance (Vietnam)
2 QA
Research
1 Research Senior Associate
Revenue
3 SOWs
$10.5m
Huge’s Transformation through Coda
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Huge, Inc.
Homepage of the newly redesigned Cielo Talent website.
Cielo Talent Website Redesign.
Introduction / Context
Hugo & Cat worked with Cielo as a design partner, where Cielo had already selected Fyin as their development partner.
Our role was to work with a core project team comprised of several Marketing stakeholders to reimagine the Cielo Talent website, providing a completely revamped look and feel and overhauling their approach to highlighting key content.
The project was behind pace when I was asked to help course correct.
My Contributions (Project Steering)
My first action on this project was to audit the completed work against the SOW to determine how much work remained.
I then worked with our internal team to understand their pace of work, and to map everything outstanding to a series of design sprints.
There were three designers working on this project at varying allocations, and so we divided the work based on:
Complexity = Our Design Director was tasked with tackling more complex designs and components.
Templates = Our junior designers focused on repetition with oversight from our Design Director.
In conjunction, we had a copywriter working on updating copy for each page we designed.
I established a new meeting cadence with the client, providing 2-3 moments each week to discuss timeline and hold design reviews.
While the timeline did slip by 3 weeks from the original plan before I joined, the client was satisfied as we were able to fully deliver against the SOW.
My Contributions (Add-on Work)
Our client was so satisfied with the quality of work, both from design and copywriting, that they asked us to quote an additional 15 pages of copywriting.
I worked with our copywriter to scope and assess the effort, formulate a new timeline, and then draft and execute the SOW.
The client signed on for an additional $20,000 for copywriting and project management services, which we delivered over the course of two months.
website went live in early August, and the client’s Project Sponsor wrote us a note to deliver feedback.
Cielo Project Sponsor: “We are so thrilled with how this came together and appreciate your team’s many contributions to our collective success.”
Internal Cielo feedback:
“The self-service mode is AMAZING”
“Exceptional job, team! It looks great!”
“Love this! The best part of website design is not only the impact it will have externally, but also the impact it will have internally with easier ways for each of us to find valuable case studies that are client-ready and easy to share!”
“I hope you are proud of the website work as you all should be.. it’s really nice and not a straightforward project.”
“I’m going to be your easiest stakeholder, because I love it and I have no changes. The website is really well done.”
“I don’t know how you did this but you took what little we gave you and turned it into something really great.”
Hugo & Cat
Room Detail page of the redefined Marriott Luxury Booking Experience.
Marriott Digital Luxury Booking Experience CX Recommendations.
Summary
Hugo & Cat worked with a team at Marriott to reimagine the booking experience for their luxury brand portfolio, which includes The Ritz-Carlton, St. Regis, JW Marriott, Ritz-Carlton Reserve, The Luxury Collection, W Hotels, and EDITION.
The team conducted qualitative interviews with participants who fit the luxury traveler profile, whether for business or personal travel.
Several design flows were created, highlighting ways in which Marriott could create moments of connection with their guests, intending to provide better white-glove service and convert add-on services.
Hugo & Cat recommended a number of enhancements to the overall booking flow, including:
Highlighting Marriott’s luxury collection of properties while performing a property search, grouping luxury hotels and enhanced product cards for those specific properties.
Enhanced property pages, which include more immersive imagery and video, 3D tours of rooms, and digital concierge services.
Personal touches on the booking and confirmation pages, including a personalized message from the property GM, elevated add-on services such as black car accommodations, the ability to share your flight itinerary with hotel concierge, and uniquely curated activity recommendations based on your preferences.
Hugo & Cat met with Truth Central, a knowledge panel of McCann, to validate our recommendations with hospitality and luxury industry experts.
Hugo & Cat
More to come..
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