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2024 total revenue: $159,7922025 YTD (Jan–Aug): $147,771 (already ~92% of last year’s total by August).Revenue per month in 2025 is significantly higher than 2024 (e.g., July 2025 at $21,612 vs. $15,070 in July 2024).
👉 This shows sustained growth and strong pricing power.
2025 Move-Ins (Jan–Aug): 111 vs. 76 in 2024 full year.2025 Move-Outs (Jan–Aug): 68 vs. 60 in 2024 full year.
👉 Demand is higher, but churn has also increased. Still, net absorption is positive, meaning the market is absorbing higher pricing.
Four pricing tiers are already modeled (Current → Tier 4 Highest).Given the performance, the market has already supported substantial increases:Rates in peak months (May–August 2025) were the strongest on record.Occupancy and move-ins remain healthy even after rate bumps.
Peak rental demand: Spring through summer (March–August), tied to vacation turnover, moving activity, and seasonal workforce.Fall/Winter (Sept–Feb): Demand slows, but not a collapse.Your 2024 data shows steady occupancy through Oct–Dec (still ~$13–15k revenue each month).Move-ins drop in winter, but you don’t see a huge exodus—many renters keep units through off-season for storage of boats, beach gear, or second-home items.
Push Rates Now (Late Aug / Early Sept):Demand is still elevated from summer turnover.Competitors are less aggressive off-season, giving you room to test Tier 3–4 rates without losing volume.Segment Your Approach:Drive higher increases on small/medium units (5x5, 5x10, 10x10).Keep larger units / climate-controlled slightly below top tier to avoid turnover before off-season.Retention Focus for Off-Season:Expect slower new rentals Sept–Feb.Instead of discounting, lean on rate protection offers (e.g., “lock your rate for 6 months if you renew now”).
TriLink (Colington Rd):5'×5' — $72/mo10'×10' — ~$109/moLarger sizes up to 25’×40’ for $968/mo .Storage King (Nags Head):5'×5' — ~$59StorMark (Point Harbor):10'×10' average — ~$149, with bottom-end around $59–149 .Midgard (Point Harbor/Harbinger):
Occupancy: National average around 90% occupancy remains typical in 2024–2025 .Rents: Average advertised rents stagnant or slightly down (~0.4% YoY in April 2025), with modest improvements in certain markets .Despite higher interest rates and inflation, demand remains stable—driven by housing costs, remote work, and downsizing trends .North Carolina growth: Self-storage market expected to grow at ~4.97% CAGR through 2025–2030, with both personal (77% share) and business segments expanding, especially in smaller cities and tourism areas .
Geographic drivers: Seasonal tourism, second homes, and marine-related storage demand create a unique coastal storage dynamic.Facility amenities: TriLink’s offering of boat, RV, powered units, and climate control caters to OBX residents’ needs (surfboards, seasonal vehicles, beach gear) .Pricing segmentation:TriLink aligns with upper-mid pricing—higher than basic interior units but justified by coastal features and convenience.Cheaper options exist (~$60 for 10'×10'), but with less access or no premium features.
Summer (peak): High turnover and strong demand—ideal time to push Tier 3–4 rates, especially for high-demand sizes (10×10 and smaller).Off-season (fall/winter): New rentals slow, but tenancy sticks thanks to long-term storage need (boats, gear, etc.). Focus on retention, not aggressive discounting.
TriLink’s rates:Reasonable vs. cheaper interior units but attractively positioned given amenities.Consider small premium adjustments on small unit upsell; larger units probably maxed for this season.Performance context:Expect local occupancy to mirror national ~90% levels.Given broader stabilization of demand, your facility is well positioned to maintain or incrementally increase rent.
Short-term promotions: Offer “lock-in” off-season discounts for renewals.Segment-based increases: Apply slight rate bumps to 10×10 or smaller units, less so on oversized/larger ones.Highlight value proposition: Emphasize drive-up access, climate control, and boat/RV amenities in marketing.Monitor local comps: Keep tabs on Storage King and Midgard; if they drop prices off-season, leverage your superior offerings instead of discounting.
Snapshot occupancy (by size): 144 occupied of 167 total → 86.2%.Current MRR (Avg Rate across occupied units): $20,304/mo.Tier 4 (High Street) MRR on same occupied units: $35,810/mo.Lift vs. today: +$15,506/mo (+76.4%) with a weighted Avg Rate moving from $141 → $249/unit.
10×15 Drive-Up: +$3,226/mo (30 occ; +$107.56/unit)10×12 Climate-Control: +$1,909/mo (19 occ; +$100.47/unit)10×30 Drive-Up: +$1,845/mo (10 occ; +$184.45/unit)10×10 Drive-Up: +$1,308/mo (17 occ; +$76.94/unit)10×25 Drive-Up: +$1,268/mo (4 occ; +$317.00/unit)
2024 Sep–Dec move-ins/outs:
Sep: 5 in / 8 out, Oct: 4/5, Nov: 8/4, Dec: 7/2 → net +5 across the four months, and revenue held $13–15k/mo late-year.
Tier 1: Current Avg Rate (achieved)Tier 2: TriLink actual raiseTier 3: Higher of the 2 (TriLink vs. Brad)Tier 4: High Street rates (highest)
Push Tier 4 immediately for new rentals on high-demand sizes (10×15 DU, 10×12 CC, 10×30 DU, 10×10 DU).For in-place tenants, consider a stepped path to Tier 4 (e.g., move to Tier 3 now, Tier 4 in 60–90 days) to smooth churn in the off-season.Watch early-warning churn: track notice-to-vacate and same-day move-out rate weekly by size; if a specific size spikes, pause at Tier 3 for that size.
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Rate Analysis OBX
Outerbanks EOM Report - TriLink.xlsx
13.5 kB
Outerbanks potential increases August 2025.xlsx
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📊 Market Performance (from your reports)
Revenue Trends
Move-Ins / Move-Outs
📈 Rate Push Potential
Looking at your "Outer Banks Potential Increases – August 2025" file:
Conclusion: You likely have room to push into Tier 3–4 pricing now, especially for smaller unit sizes where churn impact is lower.
📅 Seasonality in Outer Banks
Outer Banks is heavily tourism-driven:
👉 This means off-season is slower for new rentals but you still retain revenue through sticky, long-term customers.
🚀 Strategic Recommendations
✅ Summary:
The Kill Devil Hills / Outer Banks market is still performing very strong. Revenue in 2025 is outpacing last year substantially, even with higher rates. While rental velocity slows in the off-season, customers tend to retain units through winter. This means you can push rates to the higher tiers now, especially on smaller units, while managing churn with selective retention tactics.
Rate Comparisons:
Market Performance & Trends
National & Regional Overview
Local Market Insights: Outer Banks & Kill Devil Hills
Strategic Outlook & Recommendations
Demand Seasonality
Competitive Pricing Strategy
Tactical Moves
Summary Table
Table 1
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Outer Banks – Monthly Recurring Revenue by Pricing Tier
Thought for 1m 12s
Top 5 unit sizes driving Tier 4 lift
Unit TypeUnit DimensionOccupied10Drive Up Access10 x 1530.015Climate Controlled10 x 1219.01Drive Up Access10 x 3010.024Drive Up Access10 x 1017.07Drive Up Access10 x 254.0
Thought for 50s
Here’s a clear, numbers-backed forecast for Tier 4 (highest) pricing at TriLink – Outer Banks (1105 Colington Rd).
What Tier 4 does to your revenue (using your August file)
I put the full workbook (MRR by tier, per-size impacts, and sensitivities) here:
You can also scroll the tables and the chart right above in this thread.
Who drives the upside (top lifts)
Largest monthly lift by size (based on occupied units today):
(Full per-size breakdown is in the workbook and the table above.)
Sensitivity: if occupancy softens after the push
(Modeled proportionally across sizes)
Table 2
There are no rows in this table
Rest-of-year math (Sep–Dec):
If you implement Tier 4 now and occupancy holds, that’s roughly +$62,025 incremental through year-end. With a –5% occupancy drift, still +$54,864.
Seasonality check (Outer Banks off-season)
Your historicals show no meaningful late-year drop-off in occupancy:
This supports a Tier 4 rollout even heading into the shoulder/off-season.
How I modeled tiers (from your “Outerbanks potential increases – Aug 2025”)
Calculations use occupied units by size from your file and apply each tier’s rate to those occupied counts. (Vacant lease-ups aren’t included, so results are conservative for total upside.)
Practical rollout tips
If you want, I can also add vacancy lease-up scenarios (e.g., 10–20% of current vacant units filled monthly at Tier 4) to show upside beyond in-place tenants.
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