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Q4 2025

Sept 1 - Dec 1

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Telford - Agenda

Telford - Agenda

Status

Topic

Notes

Date

Assigned To

Flex space - for workspaces - phase 2 heating & cooling - contractor service/hobby - office legally - 6 units 3800 sqft — TBD ON WHEN THIS LAUNCHED (most likely May 2026)

Sun, Feb 1

There are no rows in this table

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Sept 1 – Dec 1, 2025

Market Context

Google Ads delivered measurable revenue but remains below break-even, highlighting clear opportunities for efficiency gains. Telford is a competitive Search market dominated by national brands. Our strategy is not to outspend them everywhere it’s to out-focus them where intent is highest and efficiency matters most.

Steps Taken

Adjust brand-campaigns will heavily favor the 0–1 mile radius

Tighten non-brand geo targeting to reduce low-efficiency outer zones to 3mile

Shifted budget toward highest-intent keywords (brand, near-brand, location-specific)

New Campaign Configuration Deployed (below)

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New Campaign Configuration Deployed

A new campaign configuration was deployed following the website and PMS transition.

GA4 x Google Ads

What Improves Now That Ecommerce Is Live

Ecommerce tracking is now fully implemented, allowing GA4 and Google Ads to work together more effectively.

What’s Changed

We’ve configured key events that directly align with real purchase behavior, including:

Add to cart

Begin checkout

Purchase

Why This Matters

Google Ads bidding now trains on actual revenue actions, not proxy signals

GA4 provides clear visibility into drop-off points in the rental funnel

Conversion value reporting becomes more accurate over time, improving ROAS optimization

Future performance comparisons will reflect true economic impact, not partial tracking

Bottom line: Now that ecommerce is live, both GA4 and Google Ads can optimize toward real customer value, not just intent signals.

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Brand new website!

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What to Expect

Now that your sites have been transferred, you may notice:

Minor Content/Layout Shifts: Some pages may look slightly different as assets finish syncing. We’ll review key areas to ensure everything displays correctly.

Temporary Style Variations: Small formatting or visual inconsistencies may appear but typically resolve as caching updates.

Performance Fluctuations: Brief changes in load speed are normal while the new environment fully optimizes.

What We’re Working On Next

A/B Testing: Comparing promo callouts; graphics vs. text, plus a brighter call-to-action option.

Interactive Map Tool: Building a new map feature to improve navigation and usability.

Brand Page Updates: Expanding and refining content for clarity, SEO, and engagement.

Re-Adding Videos: Restoring all migrated videos and ensuring proper loading.

Importing Past Blogs: Bringing in and formatting previous posts; some may appear incomplete during the process.

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Once a week posting on Google Business Profile and Facebook.

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27+ reviews from 9/01 - 12/01

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