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Content improvementsA/B Testing due to CTR
Q1 2026
Jan 1 - Mar 1
Priority 1
Increase monthly budget
Losing 79.93% of eligible impressions to budget cap. Even a 50–100% budget increase (to ~$950–$1,280/mo) would directly translate to more conversions at the same CPA. ROI math supports it given the $54 CPA and unit economics of storage rentals.
Priority 2
Address CTR decline (-15.92%)
CTR dropped despite conv. rate doubling. Review ad copy for relevance against top competitor messaging. Test new headlines with pricing callouts, unit size, or proximity language to recover click volume.
Priority 3
Review broad match suggestion
Google is suggesting broad match keywords with +14.1% conversion improvement. Worth testing in a controlled experiment given the strong conv. rate — but only after fixing budget and conversion tracking first.
What to Expect
Now that your sites have been transferred, you may notice:
Once a week posting on Google Business Profile and Facebook.
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