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Q4 2025

Sept 1 - Dec 1 // Nov 12 - Dec 12
Q4 2025 Google Ads (Nov 12 - Dec 1)

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Premier Storage - Action Items
Search
Status
Topic
Notes
Date
Assigned To
check on cubby marketing store front premier - during rental checkout
Thu, Dec 18
marengo - review frequency acquistion
Thu, Dec 18
1516 Mill St - review acqusition
Thu, Dec 18
orange door storage / 512 hwy 64
Thu, Dec 18
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New Campaign Configuration Deployed - Nov 12 - Dec 12, 2025

A new campaign configuration was deployed following the website and PMS transition.

GA4 x Google Ads

What Improves Now That Ecommerce Is Live

Ecommerce tracking is now fully implemented, allowing GA4 and Google Ads to work together more effectively.

What’s Changed

We’ve configured key events that directly align with real purchase behavior, including:
Add to cart
Begin checkout
Purchase

Why This Matters

Google Ads bidding now trains on actual revenue actions, not proxy signals
GA4 provides clear visibility into drop-off points in the rental funnel
Conversion value reporting becomes more accurate over time, improving ROAS optimization
Future performance comparisons will reflect true economic impact, not partial tracking
Bottom line: Now that ecommerce is live, both GA4 and Google Ads can optimize toward real customer value, not just intent signals.
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Brand new website!
https://www.thestorageadvantage.com/storage-units/premier

What to Expect
Now that your sites have been transferred, you may notice:
Minor Content/Layout Shifts: Some pages may look slightly different as assets finish syncing. We’ll review key areas to ensure everything displays correctly.
Temporary Style Variations: Small formatting or visual inconsistencies may appear but typically resolve as caching updates.
Performance Fluctuations: Brief changes in load speed are normal while the new environment fully optimizes.
What We’re Working On Next
A/B Testing: Comparing promo callouts; graphics vs. text, plus a brighter call-to-action option.
Interactive Map Tool: Building a new map feature to improve navigation and usability.
Brand Page Updates: Expanding and refining content for clarity, SEO, and engagement.
Re-Adding Videos: Restoring all migrated videos and ensuring proper loading.
Importing Past Blogs: Bringing in and formatting previous posts; some may appear incomplete during the process.

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Once a week posting on Google Business Profile and Facebook.
WIP - Optimizing FB pages for new locations onboarded
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GBP (All)

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IN PROGRESS:
Edits for 512 HWY
Updating photos - having issues with 744 taking new photos, another support email to GMB

Reviews

Premier Storage (Benton) – 5078 W Jackman Trail, Benton, AR 72019 ⭐ 4.9
Premier Storage Conway (512) – 512 Hwy 64 E, Conway, AR 72032 ⭐ 5.0
Premier Storage (Conway – Mill St) – 1516 Mill St, Conway, AR 72034 ⭐ 4.3
Premier Storage (Conway – US-64) – 560 US-64, Conway, AR 72032 ⭐ 4.7
Premier Storage (Granville) – 5076 Columbus Rd, Granville, OH 43023 ⭐ 4.6
Premier Storage (Greenbrier – Broadview St) – 277 S Broadview St, Greenbrier, AR 72058 ⭐ 4.7
Premier Storage (Greenbrier – US-65) – 508 US-65, Greenbrier, AR 72058 ⭐ 4.8
Premier Storage (Hot Springs Village) – 4926 N Hwy 7, Hot Springs Village, AR 71909 ⭐ 5.0
Premier Storage (Laurel – 12th Ave) – 308 N 12th Ave, Laurel, MS 39440 ⭐ 5.0
Premier Storage (Laurel – MS-15) – 3615 MS-15, Laurel, MS 39440 ⭐ 4.9
Premier Storage (Little Rock) – 9715 Colonel Glenn Rd, Little Rock, AR 72204 ⭐ 5.0
Premier Storage (Magee) – 100 Simpson Hwy 149, Magee, MS 39111 ⭐ 4.9
Premier Storage (Mansfield – Trimble Rd) – 622 N Trimble Rd, Mansfield, OH 44906 ⭐ 4.5
Premier Storage (Marengo) – 1095 Co Rd 26, Marengo, OH 43334 ⭐ 4.3
Premier Storage (Marion) – 1700 Cascade Dr, Marion, OH 43302 ⭐ 4.5
Premier Storage (New Albany) – 13761 Lucille Lynd Rd, New Albany, OH 43054 ⭐ 4.9
Premier Storage (Orrville) – 12181 Back Massillon Rd, Orrville, OH 44667 ⭐ 4.7
Premier Storage (Vilonia) – 1 Simmons Dr, Vilonia, AR 72173 ⭐ 5.0
Premier Storage (Zanesville – Newark Rd) – 4280 Newark Rd, Zanesville, OH 43701 ⭐ 4.5
Premier Storage (Zanesville – Richards Rd) – 339 Richards Rd, Zanesville, OH 43701 ⭐ 4.6
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Looking into the future...
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