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Eve HigginsEve HigginsEve Higgins
Marketing DepartmentMarketing Department
Interactive Map Tool: Building an improved map feature to improve navigation and usability.A script that can read the promos in the unit grid that will dynamically update the text and/or graphic on the website banner
Nov 12 → Jan 12112 total leads, 7.14% from Google Ads per what the cc marked
Adjusted radius based on zips, 1-3-5
Launching parking only campaign again to drive rentalsConsider launching Local Service Ads - piloting at two locations alreadyConsider launching direct mail campaignConsidering a competitor campaign due to 11 comp locations 3-5 miles around the facility
Organizing Tools and Workshop Supplies with Self StorageIs Business Storage the Right Move for Your Startup?How Storage Facilities Can Help During Major Life TransitionsWhy Self Storage Is a Smart Move for Frequent Travelers
New photos added approx 3 months ago
Q4 2025
11/12 - 01/12
Hobbs
Status
Search
Status
Topic
Notes
Date
Assigned To
Local service ads pilot
Wed, Jan 14
Direct mail to businesses - searches for auto quite a bit
Wed, Jan 14
Yard signs + tracking number - decide on qty
Wed, Jan 14
Call center script (are we we soliciting reviews?) + incentives?
Wed, Jan 14
Wed, Jan 14
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What We’re Working On Next
Nov 12 - Jan 13
Most self-storage websites convert ~3 - 10 % of total traffic into rentals; so 11 % is above typical performance for the total funnel ().
Report window:
Metric
Value
Monthly Ad Spend
~$1,800
Reporting Window
~2 months
Confirmed Rentals
2
LTV Used (Adjusted)
$200 per rental
Rental Value (Period)
$400
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Completed
Next Steps
Future Blog Postings
Keyword Ranking
Next Steps
Continuous optimization on meta titles, meta description, and H1; we closely monitor what REITs are implementing.
Once a week posting on Google Business Profile and Facebook.
10/1 - 1/1/26
30% more reviews QOQ
Signage
Working with Ernest on signage, pull from GAds budget for one month if necessary.
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